Making the Media Take Notice
Speakers and Resources:
Debbie Attewell, Editor, Candis Magazine
Debbie talked about how editors select a case history and explored some of the reasons behind what makes one case study more acceptable to a publication than another.
Download Debbie's presentation
Ben Furner, Agency Director, Furner Communications
Selina Aktar, Shift Speakers Bureau member
Ben looked at how to involve vulnerable spokespeople in communications, and focused on his work at the Shift Speakers' Bureau, a one-stop-shop for journalists wanting to hear the extraordinary, real-life stories of people with mental health problems. Ben was joined by Selina Aktar, a member of the Bureau, who spoke about her experiences with journalists.
Download Ben's presentation
Chris Jameson, Inside Edge
Tony Prideaux, Inside Edge
Journalists Chris Jameson and Tony Prideaux talked about what makes a good interviewee – and what pitfalls to avoid.
Download Chris and Tony's presentation