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Making the most of social media

Scotland networking group

18 October 2016

Social media can be so effective in communicating with your supporters, persuading people to take action, and raising funds. But it can be a minefield too. What mediums should you use? And how can you use them brilliantly?

At this meeting, we’ explored all these questions and more and looked at the charities making the most of social media for inspiration.


Who’s nailing social media in the third sector?
Ross McCulloch, director and founder of Third Sector Lab, head of communications at Relationships Scotland, and all-round social media expert, talked us through which charities in Scotland and beyond are using social media brilliantly, why – and what you can learn from them.

Social media success: See Me’s award-winning Power of Okay campaign
Power of Okay is See Me’s award-winning campaign to get people talking about mental health. Media and communications officer Nick Jedrzejewski shared what made it award-winning, and how the organisation used social media to generate more than a quarter of a million views of its campaign video on YouTube and 50% more website hits, among other major successes.

About the Scottish Networking Group

The Scottish Networking Group is a network for comms professionals working in Scotland-based charities. 

You’ll be given the opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.

Each event will focus on a topic which delegates will discuss in small groups before feeding back to the group as a whole. There’ll also be plenty of time for networking.

This group is led by Jennifer Campbell who is a freelance writer. Lucy Keen, communications manager at Worldwide Cancer Research, is the first member of our steering group. Lucy liaises with Jennifer on suitable topics and content for the upcoming events. 

If there’s a topic you’d like to discuss or if you’d be interested in speaking at a future event or joining the steering group, please contact Vanessa Weddell.

If you’d like to be one of the first to hear about these events, please contact Sarah Cutress to be added to the mailing list.