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Making the news: generating positive PR for your charity


30 November 2017

In a fast-changing media landscape what are the best ways to generate interest and attention for your charity? And how do you turn a moment in the spotlight to best advantage, however it comes about?

This conference was full of top tips, best practice case studies and fresh thinking on how to earn coverage, develop great media relationships, and keep your cause in the public eye for the right reasons.

Supported by


Streams: Trends | Tactics | Managing risk and building trust | Changing the game

Lightning talk: the campaign I wish I’d run
Richard Evans, head of press and public affairs, The Kings Fund

Lightning talk: the campaign I wish I’d run
Jude Habib, director, sounddelivery

Lightning talk: the campaign I wish I’d run
Andrew Webster, head of media, British Heart Foundation

Making the news in 2017 – what does it take to thrive in a post-print world? (stream: trends)
Tim Harrison, director of tracking and research and Jonny Harper, researcher, nfpSynergy

Creating media moments with surprising associations and striking imagery (stream: tactics)
Ed Staples, planning director, Red Consultancy

Growing brand loyalty in an era of fake news and declining public trust (stream: managing risk and building trust)
Kate Beard, ‎senior consultant and Alice Lythgoe-Goldstein, senior consultant, Amazon PR

Using PR to create change, while managing the risks (stream: changing the game)
Charlie Alderwick, senior communications officer, National AIDS Trust

Using research to generate positive media coverage – improve your approach in 2018 (stream: tactics)
Stephanie Frost, research manager and Briony Gunstone, associate director, YouGov

Countering a hostile story: weathering the storm and planning for the future (stream: managing risk and building trust)
Klare Kennett, assistant director external relations – marketing and communications, and David Bowles, assistant director – public affairs, RSPCA

#March4Women: capitalising on an existing media moment to create change (stream: changing the game)    
Ruby Wright, press and PR manager and Jo Broughton, senior press officer, CARE International UK

Influencer marketing: the media trend that matters (stream: trends)
Jane Hunt, co-founder and marketing director, JBH and Promise Moyo Jr, head of social, The Wall of Comedy

The World’s Biggest Coffee Morning: how to keep your annual campaigns fresh (stream: tactics)
Sally Holden, media and PR manager and Liam Colman, senior press officer, Macmillan Cancer Support

Changing our stance on cannabis: communicating controversial policy change (stream: managing risk and building trust)
Jenna Mahoney, head of PR, MS Society

Journalists and social media: insights to help you improve sell-in (stream: trends)
Philip Smith, head of content marketing and comms, Cision

Making the most of your charity’s personal stories (stream: tactics)
Emma Johns, communications manager, Motor Neurone Disease Association

Tips for developing anniversary campaigns that increase awareness and trust (stream: managing risk and building trust)
Paul Brown, director of marketing and communications, The Prince’s Trust