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Marketing on a Shoestring


2 December 2010 09:30 - 16:30


Read live tweets from the day


Content: Professor Ian Bruce, CBE, President, Centre for Charity Effectiveness, Cass Business School, City University London looked at the adoption of marketing practice by the voluntary sector.

Charity Marketing

Speaker: Janqui Mehta, Senior Communications Officer, Refuge

How Refuge punches above its weight

Speakers: Bertie Bosrédon, Assistant Director of Services (Information & Multimedia), Breast Cancer Care and Leah Williams, Community and Social Media Manager, Breast Cancer Care
Social media marketing at Breast Cancer Care

Speaker: David Bliss, Associate, Impact FactoryTechniques for nurturing creativity

Speakers: Claire Curtis, Fundraising and Communications Manager, Dementia UK and Kirsty Marrins, Communications Officer, Dementia UK

Rebranding on a budget

Speaker: Tess Woodcraft, Director, The Centre for Strategy and Communication

Sharpen your networking skills

Speaker: Peter Gilheany, Communications Director, Forster

Putting your audience at the heart of your marketing

Speaker: Eve Riddle, Project Lead, Macmillan Cancer Support

Forming effective corporate partnerships

Speakers: Robert Marsh, Director of Fundraising and PR, Combat Stress and Jean Marray, Communications Manager, Combat Stress
How can communications and fundraising departments work together to create strong, cost-effective marketing materials?Speaker: Max du Bois, Executive Director, Spencer du Bois

Communicating the essence and uniqueness of your organisation

Speaker: Neil Johns, Director, Rodgers Johns Publications
Improve your copywriting

Speaker: Michele Madden, Managing Director, nfpSynergy

Testing your messages with focus groups