Meaning beyond metrics: evaluating your social media activity

North West networking group
16 September 2015

It’s very tempting to present swathes of data to reinforce the value of your social media activities. But meaningful evaluation reveals impact beyond outputs to show the difference your work is really making in the world.

Matt Haworth, co-founder and digital producer at Reason Digital shared tools and techniques to help you uncover the real impact of your social media activities drawing on his extensive experience of working with clients on setting and measuring goals, analytics and evaluation.

Useful guide

CharityComms Insiders' Guide to Social Media for Charities

Presentation by Matt Haworth, co-founder and digital producer, Reason Digital

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