Measuring Impact, Communicating Results
Please find speakers' presentations below.
The inside story on communicating results to funders
Content: This plenary session gave an insider’s perspective on the use of results information in grant applications.
Speaker: Clare Thomas, Chief Grants Officer, City Bridge Trust
Download the presentation here: Communicating results to funders
Further reading: The City Bridge Trust
Is your campaign making a difference?
Content: Delegates learnt how to create evaluation frameworks for their campaigns.
Speaker: Susie Rabin, Campaigning Effectiveness Manager, NCVO
Download the presentation here: Is your campaign making a difference?
Further reading: NCVO: strategy and impact
Bring dry and dusty information to life
Content: Advice from the experts on bringing results information to life.
Speakers: Robert Longley Cooke, Executive Director of Marketing, WRVS. Gideon Burrows, Editor, ngo.media.
Further reading: ngo.media's Good Writing for Charities bulletin
How was it for you?
Content: NPC gave practical tips and examples from their latest guide to analysing charities, which aims to help the third sector collect evidence on the results it achieves.
Speaker: Lucy Heady, Head of Measurement, NPC
Download the presentation here: How was it for you?
Further reading: NPC's the little blue book
Integrating impact reporting
Content: Practical advice on integrating impact reporting into your organisation.
Speaker: Brian Lamb, former Executive Director of Advocacy and Policy, RNID
Download the presentation here: Integrating impact reporting
Further reading: RNID's The Value of Impact Reporting
Measuring to improve your communications
Content: A case study from the National Trust demonstrating how they used measurement to improve their campaigns.
Speakers: Laura Palmer, Social Marketing Campaigns Manager, National Trust.
Rebecca Speight, Regional Director for the East Midlands, National Trust. Francis Mullins, Forster
Download the presentation here: Measuring to improve communications
Ten ways to communicate your impact
Content: a practical tongue-wagging attempt to get participants to think about how they can communicate their impact.
Speaker: Joe Saxton, Driver of Ideas, nfpSynergy
Further reading: nfpSynergy's Getting the message across: practical strategies to help charities change the way stakeholders see them
Attaching financial value to social benefits
Content: This session was designed to give delegates the basics in measuring impacts using the Social Return on Investment (SROI) model.
Speaker: Jeremy Nicholls, Chief Executive, SROI Network
Download the presentation here: Attaching financial value to social benefits
Further reading: The SROI Guide 2009
This event was sponsored by Forster – leaders in ethical marketing, social PR and design.