Creating, measuring and developing effective awareness campaigns

Midlands networking group
30 October 2019
14.00 - 16.30
CharityComms members / corporate partners*: free
Non-member charities: £30+vat
Non-member corporate/public sector: £60+vat

This venue is wheelchair accessible.

John Lewis Birmingham Community Hub
Level Four (in the corner of Audio and TV)
2 Station Street
B2 4AU

This event is now fully booked, please contact Lauren to be added to the waiting list.

Are you considering devising a new awareness initiative for your charity, or do you need to refresh an existing one to make it more effective and relevant?

With so many good causes in need of support, it can be difficult for organisations to make their voices heard, and for people to decide where best to devote their time and/or money.

An effective awareness campaign can increase visibility and persuade people to act at the appropriate time; raising awareness of your cause and helping you to meet your objectives.

Join us to hear from experienced speakers who will be talking through the process they took and the lessons they learnt along the way to building successful awareness initiatives. 

14.00 - 14.15
Registration and refreshments
14.15 - 14.20
Welcome and housekeeping
14.20 - 14.45
Make May Purple

Make May Purple is the Stroke Association’s annual stroke awareness month where people visibly demonstrate their support, take photos and spread the message about stroke and its effects.

Anil Ranchod, deputy director of PR and comms, Stroke Association

14.45 - 15.10
Bark in the Dark

Bark in the Dark is a series of night-time dog walks organised by Blue Cross. These fun events see participants don torches and glow-in-the-dark gear, and take their four-legged friend on an after-hours adventure to help raise money for homeless and vulnerable pets.

Heather Collin and Emma Jones, community and regional events managers, Blue Cross

15.10 - 15.25
15.25 - 15.45
Breakout discussions
  • Does your organisation hold specific awareness weeks/months?
    • If yes, what are your successes and challenges?
    • If no, would such a campaign be useful and what would your goal be? (Raising funds, raising awareness, increasing the number of service users etc)
  • Which awareness campaigns or events are you aware of outside of your own organisation? Which are most memorable for you and why?
15.45 - 16.00
Feedback to group
16.00 - 16.25
Hot potatoes

Group discussion and problem-solving session. This will be your opportunity to confidentially raise any issues you are currently facing and draw upon the experience of the group to find a possible solution.

16.25 - 16.30

About the Midlands networking group

The Midlands networking group is a network of comms professionals working in UK charities and not-for-profit organisations in the Midlands.

You’ll be given the opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.

Each event will focus on a topic which delegates will discuss in small groups before feeding back to the group as a whole. There’ll also be plenty of time for networking.

In between events, stay in touch with your peers by joining our Facebook Midlands networking group.

If there’s a topic you’d like to discuss or if you’d be interested in speaking at a future event, please email Vanessa.

If you’d like to be one of the first to hear about these events, please email Lauren to be added to the Midlands networking group mailing list.