Creating, measuring and developing effective awareness campaigns
Are you considering devising a new awareness initiative for your charity, or do you need to refresh an existing one to make it more effective and relevant?
With so many good causes in need of support, it can be difficult for organisations to make their voices heard, and for people to decide where best to devote their time and/or money.
An effective awareness campaign can increase visibility and persuade people to act at the appropriate time; raising awareness of your cause and helping you to meet your objectives.
Join us to hear from experienced speakers who will be talking through the process they took and the lessons they learnt along the way to building successful awareness initiatives.
- Article: Securing political attention for your campaign – Rebecca Porta, chief executive, Orchid
- Article: #SimplySay: a recipe for a powerful campaign – Mel Barry, director, JumpingWater Communications
- Article: Five charity campaigns to make you smile – Christine Fleming, senior digital officer, CharityComms
Make May Purple – Anil Ranchod, deputy director of PR and comms, Stroke Association
Bark in the Dark – Heather Collin and Emma Jones, community and regional events managers, Blue Cross
About the Midlands networking group
The Midlands networking group is a network of comms professionals working in UK charities and not-for-profit organisations in the Midlands.
You’ll be given the opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.
Each event will focus on a topic which delegates will discuss in small groups before feeding back to the group as a whole. There’ll also be plenty of time for networking.
In between events, stay in touch with your peers by joining our Facebook Midlands networking group.
If there’s a topic you’d like to discuss or if you’d be interested in speaking at a future event, please email Vanessa.
If you’d like to be one of the first to hear about these events, please email Lauren to be added to the Midlands networking group mailing list.