Narrative-based strategic storytelling

Internal Communications Group
30 April 2019
15.00 - 18.00
Free and exclusive to CharityComms members and corporate partners who work as internal communications leads in charities and not-for-profits.

This venue is wheelchair accessible.

Lift Islington
45 White Lion Street
N1 9PW

Charities are well versed in telling stories externally, but internal storytelling is lagging behind. A powerful tool – storytelling can motivate and generate passion in our people. But how can we use it?

We’ll be exploring the importance of storytelling, discussing how we can ensure our internal audiences are on a clear, focused storytelling journey. We’ll hear case studies from charities successfully using storytelling to engage and communicate change. And we’ll be working together to come up with ideas for building creative storytelling into real-life campaigns.

On the agenda

15.00 - 15.15
Registration and refreshments
15.15 - 15.20
15.20 - 15.40
Setting the scene: why storytelling works, the basic principles, the wider benefits and how this translates into internal comms
15.40 - 16.10
Quick-fire case study presentations
  • Áine Murphy, head of internal communications and engagement, Scope

  • Brigitte Sewell, lead internal communications and engagement manager, St John Ambulance

Calling potential charity speakers! Have you been using storytelling to develop your leaders with your internal audience? If so and you fancy sharing this with your peers in a short 8-minute presentation, please drop Harri an email.

16.10 - 16.20
Refreshment break
16.20 - 18.00
Practical activity: Internal storytelling in action

In small groups, each table will work through a real-life internal campaign (put forward by delegates) coming up with ideas for building creative storytelling into this campaign.

Action: If you have an internal campaign you’d like to work through with the group as part of this activity (you get a whole team of internal comms pros working on it – who wouldn’t want that?!) please bring your real-life campaign to the event to propose to your group. Each table will decide in their group what campaign they’d like to work on.

The group activity will run as follows:

  • Choose a real-life campaign – 3-5 minutes
  • Establish – 20 minutes
  • Brainstorm – 30 minutes
  • Analyse – 25 minutes
  • Feedback to the group as a whole – 15 minutes

Booking for this event will open mid-March. If you’d like to be one of the first to hear about these events, please email Sarah Cutress to be added to the mailing list.

Sponsored by

About the Internal Comms Group

This networking group is for CharityComms members working as internal communications leads in UK charities and not-for-profits.

Members will be given the opportunity to meet their peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.

If you’d like to be one of the first to hear about these events, please email Sarah Cutress to be added to the mailing list.

If you’re interested in presenting at a future event or joining the steering group, please contact Harriet Smith.

About Agenda Consulting

Agenda Consulting helps not-for-profit organisations develop and sustain the highest levels of employee and volunteer engagement. They offer:

  • Employee and Volunteer Engagement Surveys
  • Harassment, Abuse and Discrimination Surveys
  • Pulse, On-boarding and Exit Surveys
  • Action Planning and Developing Engagement Strategies
  • Engagement Research
  • HR and Volunteer Management Benchmarking, Reward Benchmarking
  • Strategic People annual confereence

If you’d like to talk to them about any of their services, please contact:

Roger Parry, managing director – by email or call 01865 263720.

Or visit their website to find out more.