Crisis communications: how to turn crisis comms into an opportunity

North West networking group
6 February 2020
13.30 - 16.00
Members/corp partners - free
Non-members -£30 + VAT
Corp/public sector - £60 + VAT

Fourth Floor, Fairbairn Building,
72 Sackville Street
Manchester
M1 3NJ

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Every organisation faces the risk of an unexpected crisis; and in a digital age, bad or even fake news is one click away from spreading out of control. Your hard-earned reputation and your ability to raise funds could be lost – or gained – by the way you handle it.

Are you confident that you know how to handle a crisis in your organisation? In this session, two communications professionals from different charities share their knowledge and experiences of managing a crisis. With real-life recent case studies, top tips and up to date ideas on crisis comms planning, this session will offer practical advice and insight on a subject that affects us all.

From a social media storm to the Manchester Arena bombing, speakers from the RNLI and TLC (Talk, Listen, Change) will be sharing their experiences and learning on managing a crisis and turning crisis comms into an opportunity. 

13:30 - 13:45
Registration and refreshments
13:45 - 13:55
Welcome and Introductions

Katie Brewin, CharityComms North West Networking Group lead

Faith Bulleyment, business director, Creative Concern

13:55 - 14:15
Standing up for your cause

What’s it like to suddenly face an onslaught of negative publicity and comments on social media about your charity and more importantly, is it possible not just to survive, but even to thrive?

Alison will share how the charity faced just such a situation: what they did, the huge amount the organisation learned, and how they came out fighting – even winning new supporters as a result.

Alison Levett, regional media engagement manager, RNLI 

14:15 - 14:35
Reacting to a major crisis in your region

What do you do when a crisis hits… and you’ve got no plan? Paige will explain how just six weeks into a new role, she managed her charity’s response to the Manchester Arena Bombing of 2017.

This case study will cover what happened, how the charity responded and what Paige and her colleagues learned from the situation. She will also share how this experience has influenced their approach to crisis communications today.

Paige and team recently won Best Small Comms Team of the Year at the Comms2Point0 awards 2019.

Paige Hughes, marketing & communications manager, TLC

14:35 - 14:55
Speaker Panel Q&As
14:55 - 15:15
Networking and refreshment break
15:15 - 15:40
Hot Potatoes!

An opportunity for you to raise any issues you are currently facing and draw upon the experience of the group to find possible solutions. 

15:40 - 15:45
Guide to CharityComms Crisis Comms Resources

North West Networking Group lead Katie Brewin will talk you through these brilliant crisis comms resources available on the CharityComms website. 

15:45 - 16:00
Future topics for the NW Networking Group

Tell us what topics you’d like us to cover at future NW Networking Group events. 

16:00
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About the North West networking group

The North West networking group is a network of comms professionals working in UK charities and not-for-profit organisations in the North West of England.

Meeting three times a year in Manchester, each event focuses on a different comms topic with presentations, group discussions and networking. These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.

If you’d like to be added to the North West networking group mailing list please email Lauren.

If you’re interested in sponsoring the North West networking group, presenting at a future event or joining the steering group, please email Vanessa.

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