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Crisis communications: how to turn crisis comms into an opportunity

North West networking group

6 February 2020

Every organisation faces the risk of an unexpected crisis; and in a digital age, bad or even fake news is one click away from spreading out of control. Your hard-earned reputation and your ability to raise funds could be lost – or gained – by the way you handle it.

Are you confident that you know how to handle a crisis in your organisation? In this session, two communications professionals from different charities shared their knowledge and experiences of managing a crisis. With real-life recent case studies, top tips and up to date ideas on crisis comms planning, this session offered practical advice and insight on a subject that affects us all.

From a social media storm to the Manchester Arena bombing, speakers from the RNLI and TLC (Talk, Listen, Change) shared their experiences and learning on managing a crisis and turning crisis comms into an opportunity. 

Kindly hosted by




Standing up for your cause – Alison Levett, regional media engagement manager, RNLI

Reacting to a major crisis in your region – Paige Hughes, marketing and communications manager 

Article: Dealing with negative coverage: How the RNLI came out fightingRich Ward, social media manager and Amy Caldwell, regional media manager, RNLI
Article: Top tips for communicating in a crisisPeter Gilheany, charity director, Forster Communications

About the North West networking group

The North West networking group is a network of comms professionals working in UK charities and not-for-profit organisations in the North West of England.

Meeting three times a year in Manchester, each event focuses on a different comms topic with presentations, group discussions and networking. These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.

If you’d like to be added to the North West networking group mailing list, please contact our events team.

If you’re interested in sponsoring the North West networking group, presenting at a future event or joining the steering group, please email Vanessa.