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Fundraising & communications during a crisis: balancing priorities and getting your message right
Balancing communications and fundraising objectives is a huge challenge for charities at the best of times, but at the worst of times it is even harder.
In an ongoing emergency, giving out the right message at the right time, is crucial, while getting it wrong and appearing insensitive to supporters and stakeholders carries even more risk than usual. And then there’s working from home, children off school and all the other different stresses we are under, ourselves.
In this session, we’ll look at ways to help you prioritise and shape your messaging, with a particular emphasis on the challenges of fundraising communications vs wider messaging. We’ll share examples of how some charities have shown bravery and creativity in the way they’ve responded to the crisis and got their messages out there. We’ll also share tips on cost and resource efficient ways to deliver your communications in the current circumstances.
We know it’s not ‘business as usual’ and that charities are under huge pressure, so this session will focus on useful advice and support for the way things are now.
Presentations were filmed in June 2020 at the CharityComms NW Network Event, but are not necessarily region-specific.
Having relied heavily on community and events fundraising, Covid 19 saw Together Trust suddenly losing income overall but raising more funds online than ever, presenting opportunities and challenges. Then the crisis created an urgent need to recruit support workers for the charity’s services with children and families.
Find out how Ali and her team tackled these challenges, the tools they used, and the lessons they learned in creating campaigns quickly, to meet need, in the midst of a crisis.
Ali Gunn, comms and campaigns manager at the Together Trust
With charities set to lose more than £4bn in just three months, COVID-19 has changed everything. With events cancelled, digital fundraising and communications are top of the priority list and charities must explore new platforms and ideas.
In his presentation, Jack will be talking about this changing landscape and some new opportunities. In particular, he will share his experience of raising funds and awareness through gamer-streaming platform Twitch, while he was CEO of Baggy Trousers, a charity devoted to raising awareness of testicular cancer.
Jack Broadley, digital partner at Reason Digital
About the North West networking group
The North West networking group is a network of comms professionals working in UK charities and not-for-profit organisations in the North West of England.
Meeting three times a year in Manchester, each event focuses on a different comms topic with presentations, group discussions and networking. These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.
If you’d like to be added to the North West networking group mailing list please email Lauren.
If you’re interested in sponsoring the North West networking group, presenting at a future event or joining the steering group, please email Vanessa.