Digital communications is a great way to engage with supporters. But it can be difficult to get fundraisers to see the cash value of that engagement in the face of tough targets. This event will explore how to make the most of online fundraising.
This CharityComms group is led by Katie Brewin, freelance comms professional and Michele Hart, freelance PR professional.
13.30 – 14.00
14.00 – 14.10
Introductions, Katie Brewin and Michele Hart
14.10 – 14.45
How can digital technology revolutionise your charity?
Digital fundraising. Digital communications. Digital age. It’s not difficult to feel that there is a lot of talk about the impact of digital technology on charities, but the evidence that digital is really transforming the charity sector is much more limited. This session will look at the potential for digital technology, particularly digital fundraising, and then become a group discussion about what individual charities are doing, what the barriers are, and what the potential is.
Joe Saxton, driver of ideas, nfpSynergy
14.45 – 15.10
Refreshment and networking break
15.10 – 15.45
Making your online fundraising work
Online and digital is one of the few growth areas for fundraisers. Using real examples and case studies Matt Haworth will show you what you need to do to make the most of it via your website, social media and enewsletters. You'll take away a list of practical actions, tips and suggestions to get more from your online fundraising – whatever stage you're at.
Matt Haworth, co-founder Reason Digital
15.45 – 16.00
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