With many bloggers and tweeters now carrying as much influence as traditional PR channels, it's important for communicators to have a strategy for managing online relationships.
In this seminar we learnt how brands can be elevated through maximising online opportunities. We also reviewed some best practice tips for managing an organisation’s reputation, including online crisis planning and management.
Peter Holt, director of communications and marketing, Bristol City Council
Lyanna Tsakiris, trustee at The Jessie May Trust and head of social at JBP Public Relations
This event was sponsored by The Organic Agency, a digital marketing and communications consultancy which advises on search engine optimisation, online PR, affiliate marketing, Google Adwords, email, content management, online advertising and more.