Optimising your digital content to improve supporter journeys

Midlands networking group
13 June 2019
14.00 - 16.30
CharityComms members / corporate partners*: free
Non-member charities: £30+vat
Non-member corporate/public sector: £60+vat

This venue is wheelchair accessible.

John Lewis Birmingham Community Hub
Level Four (in the corner of Audio and TV)
2 Station Street
Birmingham
B2 4AU

Donors, service users, fundraisers. Every charity has a variety of supporters who navigate its digital content with different motivations, searching for different outcomes. So how can you make their journey as painless as possible?

At this event we’ll be looking at supporter journeys through digital content and how charities have curated their platforms to create an interaction that serves their users’ needs. We’ll also consider how to connect this to wider organisational goals alongside improving performance stats, such as click through and conversion rates.

**Calling charity speakers**

We’re on the lookout for charity speakers to present on this topic. Does your charity create excellent supporter journeys? Have you recently been implementing changes to your digital content to improve these journeys? We’d love to hear from you, please drop Robyn an email.


About the Midlands Networking Group

The Midlands Networking Group is a network of comms professionals working in UK charities and not-for-profit organisations in the Midlands.

You’ll be given the opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.

Each event will focus on a topic which delegates will discuss in small groups before feeding back to the group as a whole. There’ll also be plenty of time for networking.

In between events, stay in touch with your peers by joining our Facebook Midlands Networking Group.

If there’s a topic you’d like to discuss or if you’d be interested in speaking at a future event, please email Robyn Lewes.

If you’d like to be one of the first to hear about these events, please email Sarah Cutress to be added to the Midlands Networking Group mailing list.