Optimising your digital content to improve supporter journeys
Donors, service users, fundraisers. Every charity has a variety of supporters who navigate its digital content with different motivations, searching for different outcomes. So how can you make their journey as smooth and consistent as possible?
At this event we explored how we can make the most of supporter journeys through digital content. We heard from organisations creating journeys that effectively serve their users’ needs, and we got the chance to discuss our own successes and challenges with our peers.
- Article: Integrating supporter communications: how to get started – Claire Donner, strategy consultant and director, more onion
- Article: Building a successful supporter journey programme – Cate Kirkbride, head of brand marketing, Shelter
- Article: Email journeys: making Christmas Jumper Day as easy as one, two, tree – Holly Pycroft, campaigns manager, Small Axe
Optimising the 30 Days Wild supporter journey – Leanne Manchester, digital and content manager, The Wildlife Trusts
Insight-driven, supporter journeys at Anthony Nolan – Matt Warrilow, senior supporter experience manager, Anthony Nolan
About the Midlands Networking Group
The Midlands Networking Group is a network of comms professionals working in UK charities and not-for-profit organisations in the Midlands.
You’ll be given the opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.
Each event will focus on a topic which delegates will discuss in small groups before feeding back to the group as a whole. There’ll also be plenty of time for networking.
In between events, stay in touch with your peers by joining our Facebook Midlands Networking Group.
If there’s a topic you’d like to discuss or if you’d be interested in speaking at a future event, please email Sarah Cutress.
If you’d like to be one of the first to hear about these events, please email Sarah Cutress to be added to the Midlands Networking Group mailing list.