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Optimising your digital content to improve supporter journeys

Midlands networking group

13 June 2019

Donors, service users, fundraisers. Every charity has a variety of supporters who navigate its digital content with different motivations, searching for different outcomes. So how can you make their journey as smooth and consistent as possible?

At this event we explored how we can make the most of supporter journeys through digital content. We heard from organisations creating journeys that effectively serve their users’ needs, and we got the chance to discuss our own successes and challenges with our peers.



Optimising the 30 Days Wild supporter journey – Leanne Manchester, digital and content manager, The Wildlife Trusts

Insight-driven, supporter journeys at Anthony NolanMatt Warrilow, senior supporter experience manager, Anthony Nolan 

About the Midlands Networking Group

The Midlands Networking Group is a network of comms professionals working in UK charities and not-for-profit organisations in the Midlands.

You’ll be given the opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.

Each event will focus on a topic which delegates will discuss in small groups before feeding back to the group as a whole. There’ll also be plenty of time for networking.

In between events, stay in touch with your peers by joining our Facebook Midlands Networking Group.

If there’s a topic you’d like to discuss or if you’d be interested in speaking at a future event, please contact our events team.

If you’d like to be one of the first to hear about these events, please contact our events team to be added to the Midlands Networking Group mailing list.