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PR in the digital age


3 December 2015

The rise of digital has changed the modern public relations game dramatically and it continues to develop at a fast pace. 

Our annual PR conference explored the different ways in which charities are responding and adapting to the ever-changing media landscape. It showcased the digital communications best practices that help charities build their reputations, media profiles and engagement. And examined how traditional, offline PR tools still fit into the communications mix.

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Ending the top down mindset of PR
Ben Caspersz, founder and MD, Claremont

Breakout A: Measuring the value of PR in the digital age
Natasha Hill, client strategy director, Bottle PR

Breakout B: Making the news – how to get your charity on TV
Lucia Tambini, documentary film maker, ITN journalist and partner in Lapwing films
Sam Rix, ITN journalist and partner in Lapwing films

Breakout C: Responding to emergency situations in the social age
Samantha Thomas, communications manager, Greater Manchester Fire and Rescue Service

Breakout D: Changing mainstream media portrayal of groups that are misrepresented in news and fiction
Nathalie McDermott, director, On Road Media

Breakout E: Managing relationships with bloggers and other online influencers
Louie Rodrigues, marketing and communications officer, YouthNet

Breakout F: Managing corporate reputation in the digital age
Peter Gilheany, PR director, Forster Communications

Breakout G: Every dog emoji has its day: creating a cultural moment
Rebecca Eighteen, senior ‎press officer, Dogs Trust
Emily Mayer, digital press officer, Dogs Trust

Breakout H: The blurring of PR and digital – how small charities can punch above their weight
Alex Holden, communications director, Target Ovarian Cancer

Breakout I: Getting personal – protecting your people   
Catherine McCaskie, PR manager, Macmillan Cancer Support
Bernard Muscat, senior social media officer, Macmillan Cancer Support

Breakout J: What role does PR have in addressing the charity trust shortfall?
Karen Barker, researcher, nfpSynergy

Breakout K: Data-driven PR – how data and digital can secure real change on a budget
Matt Hartley, communications manager, Money Advice Trust

Breakout L: Crowdfunding: more than just money
Kate Eggleshaw, crowdfunding marketing manager, JustGiving

Article: Crowdfunding: more than just money by Kate Eggleshaw

The importance of storytelling in PR    
Stephen Follows, creative director, Catsnake