PR Network: How to gain coverage when you have no ‘news’
How do you get in the news if you have an amazing set of services to help support people affected by disease but no ‘new’ upcoming services to make a splash about? Or if you have a fantastic brand campaign coming up, which will really help highlight the incredible work your charity does, but no news hook and minimal budget to help get it into the newspapers?
Drawing from experiences at Breast Cancer Care, particularly from the launch of their latest brand campaign in September 2015, PR manager, Sheryl Plant, discussed this common plight for many charity press offices. As well as giving the top five techniques you can use to get your messages out there and promote the work of your organisation, even if you don’t have a pipeline of news stories coming from internal sources.
CharityComms’ PR Network is a group for professionals working in PR and media in UK charities and not-for-profits.
Each event focuses on a different topic related to PR and/or media with a presentation, group discussions and networking.
It’s a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.
If you’d like to be one of the first to hear about these events please contact Vanessa Weddell to be added to the PR Network mailing list.