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PR Network: Reaching hard to reach audiences

PR Network

7 July 2022 10.00 - 11.30

Free and exclusive to CharityComms members and corporate partners

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Charities are increasingly investing time, energy and resources into reaching hard to reach audiences with important messages. In this session, we’ll look how charity PR professionals are using authentic communication, along with creative outlets and channels, to reach these audiences.

Join us for what promises to be a thought-provoking session, and there will also be time for some much needed peer-to-peer discussions too!


Vanessa Weddell 
head of events, CharityComms


Mandy Cheng
events manager, CharityComms


This icebreaker will help us understand the challenges you’re facing in working with hard-to-reach audiences. 

Interview: Working with Gypsy, Romany and Traveller communities

We’ll sit down with Emma Byford from Macmillan Cancer Support to hear about the charity’s January 2022 PR campaign to talk about cancer in the hard-to-reach Gypsy, Romany and Traveller communities. Emma will tell us how the charity identified this audience, built relationships within these communities, and ultimately worked together with them to develop a special PR campaign with key cancer support messages. We’ll also hear how about the challenges of the campaign, how it’s been received within the communities and elsewhere, and where the campaign is going next.

Emma Byford
external communications manager, Midlands, Macmillan Cancer Support

Peer-to-peer discussions

We’ll use breakout rooms for some much needed peer-to-peer discussions. 

Presentation with Q&As

Details coming soon! 

Reflections and close

Vanessa Weddell 
head of events, CharityComms

Speaker Opportunities 

We’re looking for charities of all sizes to share their PR experience at our events. Please email Vanessa with your pitch. 

About the PR Network

CharityComms’ PR Network is a group for professionals working in PR and media in UK charities and not-for-profits.

The PR Network gives you the chance to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The network is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.

The group meets three times a year to focus on a common challenge. The format of the meetings is one or two presentations on a specific topic, followed by small group discussions, providing a combination of best practice and peer-to-peer sharing.

If you’d like to be added to the PR Network mailing list, please email