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PR Network: Reaching new audiences

PR Network
Available On-Demand

Free and exclusive to CharityComms members and corporate partners

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This event took place on 7 July 2022 and all registered delegates were sent direct access details for the recordings. Please only book your place here if you missed the event the first time round. 

Charities are increasingly investing time, energy and resources into reaching new audiences with important messages. In this session, we’ll look at how charity PR professionals are using authentic communication, along with creative outlets and channels, to reach these audiences.

Join us in this thought-provoking session, and there will also be time for some much needed peer-to-peer discussions too!


Vanessa Weddell 
head of events, CharityComms


Mandy Cheng
events manager, CharityComms


Vanessa Weddell 
head of events, CharityComms

Interview: Working with Gypsy, Romany and Traveller communities

We’ll sit down with Emma Byford from Macmillan Cancer Support to hear about the charity’s January 2022 PR campaign to talk about cancer in the Gypsy, Romany and Traveller communities. Emma will tell us how the charity identified this audience, built relationships within these communities, and ultimately worked together with them to develop a special PR campaign with key cancer support messages. We’ll also hear how about the challenges of the campaign, how it’s been received within the communities and elsewhere, and where the campaign is going next.

Emma Byford
external communications manager, Midlands, Macmillan Cancer Support

Peer-to-peer discussions

We’ll use breakout rooms for some much needed peer-to-peer discussions. 

Reaching a younger generation: how a new social media strategy helped improve familiarity with Citizens Advice

Finding out that 16-25 year olds were much less familiar with their brand and services than older generations was a problem for Citizens Advice. When they say they’re for everyone, they mean it – whoever they are, whatever their problem. In this talk, Cara will share how the charity set out to reach and engage younger people, by delivering relevant and timely advice in ways that resonated with them. Their work on TikTok won best use of social media at the 2021 Third Sector Awards.

Cara Lewis
communications officer, Citizens Advice

Reflections and close

Vanessa Weddell 
head of events, CharityComms

About the PR Network

CharityComms’ PR Network is a group for professionals working in PR and media in UK charities and not-for-profits.

The PR Network gives you the chance to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The network is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.

The group meets three times a year to focus on a common challenge. The format of the meetings is one or two presentations on a specific topic, followed by small group discussions, providing a combination of best practice and peer-to-peer sharing.

If you’d like to be added to the PR Network mailing list, please email