This event took place on 8 March 2023 and all registered delegates were sent direct access details for the recordings. Please only book your place here if you missed the event the first time round.
Developing key messages in your PR work is all about clarifying what you need to say. It sounds deceptively simple, but in practice it can be difficult to get the key messages just right.
In this session, we’ll hear how those working in charity PR are developing key messages internally and externally.
Welcome
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Developing, testing, measuring and adapting key messages at the Living Wage Foundation Creating compelling key messages is an important part of our role as communications professionals. But developing good key messages also involves revisiting, testing and adapting messaging in light of external events. In this talk, Emily explains how the Living Wage Foundation creates, tests and measures key messages, as well as how – in light of the ongoing cost of living crisis – the team has had to adapt and change its key messages.
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Defining and refining messages to influence Audiences should always be at the heart of any approach to key messages, particularly when you’re looking to influence. An effective message or influencing strategy revolves around what appeals most to your audiences’ interests. But audiences aren’t static or homogenous, and what works for one group now, might not work well later, or for others. In this session, Alex explores how you can define your key messages and work with audiences to continually iterate and refine your approach until successful.
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Close
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Susie Wright
Emily Roe 
Alex Clarke About the PR Network
CharityComms’ PR Network is a group for professionals working in PR and media in UK charities and not-for-profits.
The PR Network gives you the chance to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The network is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.
The group meets three times a year to focus on a common challenge. The format of the meetings is one or two presentations on a specific topic, and small group discussions, providing a combination of best practice and peer-to-peer sharing.
If you’d like to be added to the PR Network mailing list, please email events@charitycomms.org.uk