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Working with broadcast media – a case study from Mind

PR Network

8 November 2017

People get their information and form their views about mental health from all areas of the media, not just the news. Sometimes they seek out a particular programme, sometimes the subject just comes up in one of their favourite shows. Moving and insightful portrayals of mental health problems can subtly shift even the most deep-seated attitudes.

In a survey for Time to Change (the anti-stigma campaign run by Mind and Rethink Mental Illness), 48% of people who had seen a storyline about a mental health problem in a soap or drama said that it had helped change their opinion about the kind of people who can develop these problems

Mind joined us to discuss their media advisory service – a service working with the broadcast media on soaps, dramas and factual programmes to ensure the accurate portrayal of mental health problems – sharing examples of projects they’ve worked on, lessons learnt and top tips for any charity looking to work with the broadcast media. They also discussed the Mind Media Awards, celebrating the best portrayals and reporting of mental health in TV, film, radio, print and digital media and how this ties in with their service and their organisational goals.


Watch the live recording of Ali and Jenni’s presentation via our Vimeo channel (exclusive to CharityComms members). Drop Sarah Cutress an email to get the password to access it.

If you’d like to be one of the first to hear about these events, please contact Sarah Cutress to be added to the PR Network mailing list.

If you’re interested in sponsoring the PR Network, presenting at a future event or joining the steering group, please contact Vanessa Weddell.

About the PR Network

CharityComms’ PR Network is a group for professionals working in PR and media in UK charities and not-for-profits.

Each event focuses on a different topic related to PR and/or media with a presentation, group discussions and networking.

It’s a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.