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PR Network: The new media landscape – how to navigate this new frontier?

PR Network
Available On-Demand

Free and exclusive to CharityComms members and corporate partners

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This on demand event is free and exclusive to CharityComms members.

If you are a CharityComms member, you can watch these presentations for free by clicking ‘attend event’ above and registering your details. You will automatically be sent the link to the video and the password. Contact us if you have any problems accessing the videos.

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The new media landscape – how to navigate this new frontier?

Getting cut through with the public and in the press on non-Covid related issues is tough, even when the story is relevant. In this session, we’ll hear how charities are navigating this new media landscape – what’s working well, what hasn’t worked so well, and where the opportunities lie ahead. We’ll also have some much-needed time for peer-to-peer networking too.


Vanessa Weddell 
head of events, CharityComms

Staying proactive through a pandemic

In this deep dive presentation, Jo and Catherine will discuss how the RSPCA media office threw their planned comms out of the window and stayed agile and flexible to get high profile, proactive coverage throughout lockdown and beyond. We’ll hear how they integrated closely with other teams to keep across how the organisation was adapting, using live stats and content, and planning stories just a week or a few days ahead to stay relevant in line with the changing news agenda.

Jo Toscano
joint head of media, RSPCA

Catherine Peerless
joint head of media, RSPCA

Breakout Chats

We’ll use this time to discuss proactive PR in small groups – what’s working well, what isn’t and where the opportunities lie. 

Creating cut through content in a COVID focused climate
From the perspective of a smaller charity, Bex will discuss how akt’s communications team became reactive and adaptable in its approach to storytelling in this new media landscape. In this presentation, we’ll hear how they navigated the challenges presented by the pandemic – including the government’s counterintuitive messaging around rough sleeping – to spotlight the experiences of a marginalised demographic, and to create profitable and responsible high-profile coverage, and impactful digital content.

Bex Shorunke
senior media officer, akt


Vanessa Weddell 
head of events, CharityComms

About the PR Network

CharityComms’ PR Network is a group for professionals working in PR and media in UK charities and not-for-profits.

The PR Network gives you the chance to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The network is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.

The group meets three times a year to focus on a common challenge. The format of the meetings is one or two presentations on a specific topic, followed by small group discussions, providing a combination of best practice and peer-to-peer sharing.