Ever wondered how to stay one step ahead of the news cycle while still keeping your big-picture PR plans on track?
This session will explore how charity PR and media teams can horizon-scan with confidence, anticipate shifts in the news agenda, and build flexible strategies that make reacting in real time much easier.
We’ll also share tips for creating a comms calendar that has enough breathing room to pivot when something breaks – without derailing your longer-term priorities. You’ll leave with tools and tips to help you stay agile, relevant and ready to jump in when the moment is right.
In a fast-moving news cycle, charities face constant pressure to comment – and real risk when they do it badly. This session will help comms teams move away from reactive headline-watching and rushing in, to purposeful media engagement. We will explore how to spot stories where charities can genuinely add value, prepare news-ready assets in advance, and make confident decisions about when to speak up and when to stay silent – protecting credibility while shaping conversations that matter. This talk will end with a Q&A with Gina. Time to connect with your peers using Zoom breakout rooms details coming soon!
Gemma Pettman
moderator / host, CharityComms
Hannah Bradley 
events operations manager, CharityComms
Gina Hollands
strategic communications specialistGemma Pettman
moderator / host, CharityComms
About the CharityComms PR Network:
CharityComms’ PR Network is for those working in PR and media in UK charities and not-for-profits. All members are eligible to attend.
- Do you work for a charity, or as a freelancer supporting charities, and want to share insights at this event?
- Do you work at an agency and want to sponsor this event?
We’d love to hear how we could work together. Contact Hannah Bradley to learn about our speaking and sponsorship opportunities.