The past few years have seen rapid growth in demand from journalists for video content to go with the usual press release and news story.
At this event we explored best practice video-led PR with presentations from the British Heart Foundation and the RNLI. We were also joined by Jim Grice from London Live sharing what journalists are looking for from video content and how to sell it in.
What makes video-led PR a success? Rachel Sacks, senior media officer, Charlotte Rastan, heart stories manager and Emma Dowse, senior heart stories officer, British Heart Foundation
Watch the live video of Rachel, Charlotte and Emma’s presentation (exclusive to CharityComms members, email Sarah Cutress for the password)
The endless opportunities of video-led PR. Rich Ward, social media manager, RNLI
Video for media outlets – pointers for successfully selling-in content. Jim Grice, head of news and current affairs, London Live
About the PR Network
CharityComms’ PR Network is a group for professionals working in PR and media in UK charities and not-for-profits.
The PR Network gives you the chance to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The network is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.
The group meets three times a year to focus on a common challenge. The format of the meetings is one or two presentations on a specific topic, followed by small group discussions, providing a combination of best practice and peer-to-peer sharing.
If you’d like to be one of the first to hear about these events, please email Sarah Cutress to be added to the mailing list.
If you’re interested in presenting at this event (or at a future event) or joining the steering group, please contact Vanessa Weddell.