Producing Creative Campaigns
How can charity communicators use creativity to support their work? In this seminar we heard from two charities that have used creativity to problem solve, reach new audiences, stretch budgets and amplify messages, to excellent effect.
Lucy King, PR Manager at Bristol Zoo, spoke about Bristol Zoo’s 175th Anniversary Wow! Gorillas campaign.
Natasha Collins-Daniel, Education and Media Manager at ERIC (Education and Resources for Improving Childhood Continence), spoke about ERIC’s recent Banish the Wee Horror campaign.