Rebrand or refresh
We heard from three charities on why and how they carried out their recent rebrand/refresh. They gave us the inside story on how the brand was developed and embedded plus a run-down of lessons learnt and results.
Sally Clark, head of communications and Katy Rouse, content editor, National Children’s Bureau (NCB)
Jayne Whitton, marketing, communications and insight director and Minaxi Henegan, head of brand, The Children’s Society
Nicola Rodgers, communications officer, SafeLives
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