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Rebrand or refresh

Brand Breakfast

15 October 2015

We heard from three charities on why and how they carried out their recent rebrand/refresh. They gave us the inside story on how the brand was developed and embedded plus a run-down of lessons learnt and results.

Useful resources

Guide: Branding Inside Out: a Best Practice Guide


SafeLives: turning your rebrand into a campaign for change

A rebrand that tells hard truths to inspire change


Sally Clark, head of communications and Katy Rouse, content editor, National Children’s Bureau (NCB)

Jayne Whitton, marketing, communications and insight director and Minaxi Henegan, head of brand, The Children’s Society

Nicola Rodgers, communications officer, SafeLives

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