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Right between the eyes: video content that delivers for your charity


26 January 2017

By 2019 video is predicted to account for 80% of consumer internet traffic. But video content is challenging – more difficult and expensive to generate than text and images, and much harder to correct or update. How can charities make the most of the emotional impact and powerful potential reach of video content?

We heard from Relate, Nice and Serious, Tommy’s, RNIB and Ben & Jerry’s on how they’ve made video work for them. From DIY ways of accessing funding or expert support, to effective ways of making sure your video finds its audience.

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Live recordings

If you’re a CharityComms member, you can watch the presentations from the day on our Vimeo channel (links to each recording below with the presentations). Please drop Hanna Chowdhury an email to get the password to access them.


How to fight the five evil villains of charity video production 
Tom Tapper, co-founder, Nice and Serious

Watch the video of Tom’s presentation on Vimeo (exclusive to CharityComms members)

Leveraging your network to help fund and distribute your video campaign
Kate Davies, senior digital and information manager, Tommy’s

Watch the video of Kate’s presentation on Vimeo (exclusive to CharityComms members)

Working with your storytellers to create powerful video campaigns
Jay Paul, marketing manager, customers, RNIB

Watch the video of Jay’s presentation on Vimeo (exclusive to CharityComms members)

Video on a shoestring – what can you achieve with DIY tools?
Emma Sullivan, digital content producer, Relate
Tim Butcher, freelance film-maker

Watch the video of Emma and Tim’s presentation on Vimeo (exclusive to CharityComms members)

How Ben & Jerry’s tapped into the national mood to amplify its message
Ed Shepherd, social mission manager, Ben & Jerry’s

Watch the video of Ed’s presentation on Vimeo (exclusive to CharityComms members)