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Understanding your audience: gathering and applying insight

Seminar

22 September 2022 10.30 - 12.00

Free for all CharityComms members
£20pp + VAT for non-members

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Effective communications are always grounded in excellent audience insight. Knowing your audience is vital for engagement: where to find them, what they care about and what motivates them.

At this seminar, we’ll explore how charities can work cross-organisationally to gather and use audience insight. We’ll be sharing practical and cost-effective ways to gather new information, and how to identify and make the most of the information your organisation already has.  

As the Bank of England warns of a recession, and the cost of living crisis continues to spiral, we’ll also explore some recent research into how this is affecting charity audiences. 

There will be plenty of tangible lessons to take away and opportunities to explore challenges with your peers. This event is free for CharityComms members, and you’ll leave buzzing with new ideas to take back to your organisation.  

10:30-10:35
Welcome

Adeela Warley 
CEO, CharityComms

10:35-10:40
Housekeeping

Vanessa Weddell 
head of events, CharityComms

10:40-11:00
What does good research look like?

In this talk, Tim will explore what we mean by good audience insight. He will outline a plethora of research tools and techniques for a range of budgets and explore how we might best apply this insight to our communications. Tim will also highlight some of the most common research mistakes people make, to help us avoid common pitfalls.  

Tim Harrison-Byrne 
co-managing director, nfpResearch

11:00-11:15
Identifying and making the most of existing information

Charities are often sitting on a wealth of data, but how do you know you’re making the most of the insight it holds? How do you identify, extract and share compelling stories from your data? In this short talk, you’ll hear top tips for making the most of the information you already have.  

Speaker to be confirmed soon.

11.15-11.30
Peer exchange: your research challenges

Our model at CharityComms is peer-to-peer learning, and when it comes to comms – you’re the experts. Don’t miss this chance to discuss your research challenges in breakout rooms with your peers, and offer tips and advice too.

11:30-11:45
Top tips for making audience insight an organisation-wide endeavour

When it comes to data – your whole organisation needs to be on board. From collecting information to keeping data up-todate, and from integrating systems to building rich, sharable audience insights. We’ll also explore how to get buy-in from colleagues at all levels.   

Speaker to be confirmed soon.

11:45-12:00
How the cost of living crisis is affecting our audiences

As the cost of living crisis continues to spiral, a recession of some kind is inevitable. So, how is this affecting charities and their audiences? In this talk we’ll be sharing insights to help you better understand and communicate with your audiences at this time.  

Speaker to be confirmed soon.

12:00
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Interested in speaking at this event?
We’d love to hear from you! Please send your talk ideas to Emma Novis.


Want to delve deeper into audience engagement?

Be sure to check out Who Cares? A hub of information and advice for building audience-centred engagement strategies in the non-profit sector.