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Scoring a win for comms – achieving buy-in at your organisation

North West networking group

9 May 2019

Persuading senior leadership to give you that extra cut of budget, or to understand the value in a project you’re working on can seem like a mountain to climb. So how can you take on those gatekeepers and score a win for comms at your organisation?

In this session, we heard from comms folk who have achieved buy-in at their organisation, and experts who have helped comms teams demonstrate value to make a compelling case. We pulled out the lessons they learned and considering how you can make the case at your own organisation. We then went into discussion groups where we applied these learnings to a real-life business case, putting the tips and tricks into action.


Using measurement data as proof points to demonstrate value – Steph Bridgeman, PR measurement and evaluation specialist

Making a multifaceted case for commsJenny Tudor, head of communications, Together Trust 

About the North West Networking Group

The North West networking group is a network of comms professionals working in UK charities and not-for-profit organisations in the North West of England.

Meeting three times a year in Manchester, each event focuses on a different comms topic with presentations, group discussions and networking. These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.

If you’d like to be added to the North West Networking Group mailing list, please contact our events team.

If you’re interested in sponsoring the North West Networking Group, presenting at a future event or joining the steering group, please email Vanessa Weddell.