Scoring a win for comms – achieving buy-in at your organisation

North West networking group
9 May 2019
13.30 - 16.00
CharityComms members / corporate partners*: free
Non-member charities: £30+vat
Corporate/public sector*: £60+vat

St Thomas Centre
Ardwick Green North

M12 6FZ

Attend event

Persuading senior leadership to give you that extra cut of budget, or to understand the value in a project you’re working on can seem like a mountain to climb. So how can you take on those gatekeepers and score a win for comms at your organisation?

In this session, we’ll be hearing from comms folk who have achieved buy-in at their organisation, and experts who have helped comms teams demonstrate value to make a compelling case. We’ll be pulling out the lessons they learned and considering how you can make the case at your own organisation. We’ll then breakout into discussion groups where you’ll have the opportunity to apply your learnings to an example and put the tips and tricks into action.


13.30 - 13.45
Registration and refreshments
13.45 - 13.50
13.50 - 14.00
Achieving board buy-in for comms development

In this session, Paige will explain how she researched, designed and pitched her business case for additional resources for comms to accommodate a growing and changing charity structure. Paige will share top tips and tricks on how to assess requirements and overcome key challenges.

Paige Hughes
, marketing and communications manager, TLC Talk Listen Change

14.00 - 14.10
Using measurement data as proof points to demonstrate value

Steph will draw on her experience with charity clients on how best to use measurement data to demonstrate the value of your work and make a compelling case to senior leadership.

Steph Bridgeman, PR measurement and evaluation specialist

14.10 - 14.20
Making a multifaceted case for comms

Jenny will talk us through how, over the course of two years, she built up a business case to secure funding for a new intranet, website and a rebrand. Jenny is also expanding the team and will talk us through what she’s aiming for next.

Jenny Tudor, head of communications, Together Trust

14.20 - 14.30
Fourth speaker - TBC


14.30 - 14.45

You’ll have the chance to ask the speakers questions on the ins and outs of how they made their case and achieved buy-in.

14.45 - 15.00
Refreshment break
15.00 - 15.45
Breakout discussion groups

You’ll then have the chance to put these ideas into practice with an example in discussion groups. 

We’ll ask you to bring in your own challenges, or the cases you’re currently building. In your groups you’ll choose an example to work with and come up with a plan to achieve buy-in from senior leadership.

15.45 - 16.00
Feedback to the group


About the North West Networking Group

The North West networking group is a network of comms professionals working in UK charities and not-for-profit organisations in the North West of England.

Meeting three times a year in Manchester, each event focuses on a different comms topic with presentations, group discussions and networking. These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.

If you’d like to be added to the North West Networking Group mailing list please email Sarah Cutress.

If you’re interested in sponsoring the North West Networking Group, presenting at a future event or joining the steering group, please email Robyn Lewes.

Attend event