Maximising engagement with behavioural science

Scotland networking group
26 June 2019
14.00 - 16.30
CharityComms members / corporate partners: free
Non-member charities: £30+vat
Non-member corporate/public sector: £60+vat

This venue is wheelchair accessible.

Relationships Scotland
18 York Place

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Much of what we do in the third sector relies on encouraging people to take action: to attend an event, to donate their time or money or even just to read an e-mail. Insights from behavioural science can help us to better predict how people will respond to information or requests.

This understanding can inform our comms to make them more accessible and attractive while increasing the likelihood of encouraging action.

At this event, we’ll be joined by:

  • Shane Donnellan, senior behaviour change specialist at Changeworks. Shane will be sharing his experience of supporting behaviour change and engagement at Changeworks, including tips which can be applied, as well as case examples where small targeted changes to engagement strategies have had positive impacts.
  • Kirsten Urquhart, digital and smart-tech director at Young Scot. Kirsten will talk about a very practical application of nudge theory – using it to encourage uptake of Young Scot Rewards and their enhanced entitlement schemes. Kirsten will take us through a range of lessons learned which you can apply in your own charity comms.

About the Scotland networking group

The Scotland networking group is a network for comms professionals working in Scotland-based charities. 

You’ll be given the opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.

Each event will focus on a topic which delegates will discuss in small groups before feeding back to the group as a whole. There’ll also be plenty of time for networking.

These networking events are held in Edinburgh, three times a year. 

If there’s a topic you’d like to discuss or if you’d be interested in speaking at a future event, please email Vanessa.

If you’d like to be one of the first to hear about these events, please email Lauren to be added to the mailing list.

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