Maximising engagement with behavioural science
Much of what we do in the third sector relies on encouraging people to take action: to attend an event, to donate their time or money or even just to read an e-mail. Insights from behavioural science can help us to better predict how people will respond to information or requests.
This understanding can inform our comms to make them more accessible and attractive while increasing the likelihood of encouraging action.
- Article: To change behaviour, you need to look beyond the obvious – Kate Brennan-Rhodes, advertising and comms strategist
- Article: Are we chasing a relationship with supporters they no longer want? Sophie Smith, senior donor acquisition officer, digital fundraising, Action for Children
Podcast: engagement wasn’t built in a day – audience at the heart of campaigns with the NSPCC – Sushelia Juggapah, former senior digital officer and Robyn Lewes, former events officer, CharityComms
Shane Donnellan, senior behaviour change specialist at Changeworks
Kirsten Urquhart, digital and smart-tech director at Young Scot
About the Scotland networking group
The Scotland networking group is a network for comms professionals working in Scotland-based charities.
You’ll be given the opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.
Each event will focus on a topic which delegates will discuss in small groups before feeding back to the group as a whole. There’ll also be plenty of time for networking.
These networking events are held in Edinburgh, three times a year.
If there’s a topic you’d like to discuss or if you’d be interested in speaking at a future event, please email Vanessa.
If you’d like to be one of the first to hear about these events, please email Lauren to be added to the mailing list.