“It’s about using data and evidence to give the audience what they need, at the time they need it and in a way they expect”
– Sarah Winters, Content Design London
This special CharityComms Scotland event gives you access to content design specialists – this is your chance to learn new approaches and ask all your burning questions. We will be exploring how to understand users to create content that converts – more referrals, increased fundraising, better understanding of complex topics, higher sales and more. The session will look at the role of research, user needs, journey mapping and much more when designing content that’s all about your users and less about your organisational structures.
Our guest speakers:
Anna Scott has over 10 years’ experience in content and comms roles in nonprofits, charities and the public sector. She is currently a content designer in government.
Sheida Heidari is Head of Content and Content Designer at Crocstar. Crocstar is an agency all about making the complex simple and help brands and organisations with content strategy, tone of voice, creative content and training. Crocstar also provide content design work across the private, public and third sectors, which involves helping to create digital products and services – making sure the content is user-centred and accessible.
Welcome and housekeeping
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How to do content design in any role
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Content accessibility: why accessibility is more than code and colours
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Q&A and discussion | |
Close |
Ross McCulloch 
Anna Scott 
Sheida Heidari About the Scotland networking group
The Scotland networking group is a network for comms professionals working in Scotland-based charities.
You’ll be given the opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.
Each event will focus on a topic which delegates will discuss in small groups before feeding back to the group as a whole. There’ll also be plenty of time for networking.
These networking events are normally held in Edinburgh or Glasgow three times a year, but will take place online during the pandemic.
If there’s a topic you’d like to discuss or if you’d be interested in speaking at a future event, please contact Vanessa.
If you’d like to be one of the first to hear about these events, please email events@charitycomms.org.uk to be added to the mailing list.