Successful comms can make or break charity events. But what are the tried and tested traditional and digital comms strategies you need to have in place? How can you use innovative approaches to ensure your event stands out from the crowd?
This event looked at what makes an effective event story, how to maximise press coverage, and how to work with corporate sponsors. We heard how digital can transform event comms, reach new audiences and sell more tickets.
Adventures in event comms – how to handle the press, celebrities, sponsors and stress – Jess Gildener, marketing and communications manager, Social Enterprise Academy
Digital-first events – how to use online channels to make your events more accessible, engaging and exciting than ever before – Danny Scott, digital marketing manager, Scottish Book Trust
About the Scotland Networking Group
The Scotland Networking Group is a network for comms professionals working in Scotland-based charities.
You’ll be given the opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.
Each event will focus on a topic which delegates will discuss in small groups before feeding back to the group as a whole. There’ll also be plenty of time for networking.
These networking events are held in Edinburgh, three times a year.
If there’s a topic you’d like to discuss or if you’d be interested in speaking at a future event, please contact Vanessa Weddell.
If you’d like to be one of the first to hear about these events, please email Sarah Cutress to be added to the mailing list.