This on demand event is free for CharityComms members.
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If you aren’t a CharityComms member it will cost £20pp +VAT to access this event.
Creating inclusive communications that are reflective of our society is vital. As professional communicators we need to understand how our choice of language, imagery, and representation, can communicate conscious and unconscious messages about who is included or excluded from our charities.
At this special seminar, we’ll explore what we mean by inclusive comms and offer tips and ideas for putting it at the heart of our communications practise. We’ll highlight some of the ways in which people can feel excluded and the pitfalls we can fall into as communicators. We’ll also discuss how we can come together as a sector to get better at inclusion.
While inclusivity is a far-reaching issue that stretches beyond the nuts and bolts of our communications, we’ve chosen to focus in on the three areas of language, imagery, and representation so that we can go in depth and offer practical ideas.
Please see some of our past events and resources that explore other aspects of inclusivity here:
- Reflections on: ‘The role of comms in building an anti-racist brand’
- Seminar: The role of comms in building an anti-racist brand
- Brand 360 guide
Welcome and housekeeping
Adeela Warley @adeelawarley
Panel discussion: What does best practice look like?
In this panel discussion, we’ll explore the importance of inclusive communications, recognising the intersectionality of issues as we strive to be fully representative of society and the myriad aspects of people’s lives. We’ll be exploring what best practice in inclusivity might look like in comms as well as some of the common pitfalls and things to consider.
Mariana Mellado @SaysMariana
Breakout discussions – how is your charity doing?
Short talk: 10 tips on using inclusive language
Want to produce clear, accurate, respectful comms materials to ensure portrayals of people are fair, respectful and accurate? In this presentation, jane fae, Director of TransActual and Chair of Trans Media Watch, will share the dos and don’ts of using inclusive language in your comms. jane’s presentation will help you feel able to use language more effectively to ensure that everyone is included in your comms.
Short talk: The Centre for Ageing Better - creating inclusive imagery
They say a picture is worth a thousand words, and that’s never been truer than it is today. With a constant barrage of data in our daily lives, visual content can make it easier for us to digest information. But choosing the right imagery is vital if we want to be inclusive in our communications. In his talk, Yehia will explore the power of imagery focusing on how we can harness this for good. We’ll hear about the Centre for Ageing Better’s work to tackle stereotypes of later life through a newly launched free image library and inclusive iconography project. Yehia will also offer his top tips for how we can all be more inclusive through our use of imagery.
Short talk: Raising awareness through lived experiences
Involving people with a lived experience in the creation of comms gives us a personal insight into barriers faced every day. In this presentation, Clare and Fay will discuss how sharing their knowledge and expertise informed the design of a communication card, that empowers our communities to advocate for their unique needs, whilst raising deaf awareness. They’ll also explore how to set up working groups, to bring people from the organisation together when creating accessible content.
Questions to the speakers
Reflection time - what will you do differently?
Goodbye and close
Adeela Warley @adeelawarley