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Seminar: Inclusivity in communications: language, imagery, and representation

Seminar

29 September 2021 10.00 - 11.45

Free for all CharityComms members
£20pp + VAT for non-members

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Creating inclusive communications that are reflective of our society is vital. As professional communicators we need to understand how our choice of language, imagery, and representation, can communicate conscious and unconscious messages about who is included or excluded from our charities.

At this special seminar, we’ll explore what we mean by inclusive comms and offer tips and ideas for putting it at the heart of our communications practise. We’ll highlight some of the ways in which people can feel excluded and the pitfalls we can fall into as communicators. We’ll also discuss how we can come together as a sector to get better at inclusion.

While inclusivity is a far-reaching issue that stretches beyond the nuts and bolts of our communications, we’ve chosen to focus in on the three areas of language, imagery, and representation so that we can go in depth and offer practical ideas.

Please see some of our past events and resources that explore other aspects of inclusivity here:

10:00-10:05
Welcome and housekeeping

Adeela Warley 
CEO, CharityComms

10:05-10:30
Panel discussion: What does best practice look like?

In this panel discussion, we’ll explore the importance of inclusive communications, recognising the intersectionality of issues as we strive to be fully representative of society and the myriad aspects of people’s lives. We’ll be exploring what best practice in inclusivity might look like in comms as well as some of the common pitfalls and things to consider.

Mariana Mellado 
social media campaigns contributor and producer, Communications and Advocacy, UN Women

Yehia Nasr
digital officer, Centre for Ageing Better

Gary Mazin 
stories library manager, RNIB

jane fae
director of TransActual and Chair of Trans Media Watch

10:30-10:40
Breakout discussions – how is your charity doing?
10:40-10:48
Breaktime
10:48-11:00
Short talk: 10 tips on using inclusive language

Want to produce clear, accurate, respectful comms materials to ensure portrayals of people are fair, respectful and accurate? In this presentation, jane fae, Director of TransActual and Chair of Trans Media Watch, will share the dos and don’ts of using inclusive language in your comms. jane’s presentation will help you feel able to use language more effectively to ensure that everyone is included in your comms.

jane fae
director of TransActual and Chair of Trans Media Watch

11:00-11:12
Short talk: The Centre for Ageing Better - creating inclusive imagery

They say a picture is worth a thousand words, and that’s never been truer than it is today. With a constant barrage of data in our daily lives, visual content can make it easier for us to digest information. But choosing the right imagery is vital if we want to be inclusive in our communications. In his talk, Yehia will explore the power of imagery focusing on how we can harness this for good. We’ll hear about the Centre for Ageing Better’s work to tackle stereotypes of later life through a newly launched free image library and inclusive iconography project. Yehia will also offer his top tips for how we can all be more inclusive through our use of imagery.

Yehia Nasr
digital officer, Centre for Ageing Better

11:12-11:19
Breaktime
11:19-11:31
Short talk: Lived experience and inclusive language: helping people share their stories

Involving people in the creation of inclusive comms empowers those who are sharing their stories. As Stories Library Manager at RNIB, Gary helps people share their stories of sight loss. Gary’s own lived experience of dual sensory impairment (both sight and hearing loss) gives him an unique perspective and insight, and influences the way that he works with those sharing their own stories. Gary will tell us how he empowers people to share their lived experiences, and give us his top tips on telling stories in more inclusive ways.

Gary Mazin 
stories library manager, RNIB

11:31-11:43
Questions to the speakers
11:43-11:45
Reflection time - what will you do differently?
11:45
Goodbye and close

Adeela Warley 
CEO, CharityComms