Unlocking the potential of your data

30 January 2020
14.00 - 17.00
CharityComms members/corporate partners: free
Non-members: £70+vat

This venue is wheelchair accessible.

Live broadcast: CharityComms members can join us virtually for free. Scroll to the bottom for more information.

Human Rights Action Centre - Amnesty International UK
17-25 New Inn Yard

This event is now fully booked. If you wish to be placed on the waiting list, please contact Lauren.

Less than half of all non-profits make full use of the data they collect according to a recent Salesforce Report. Without good data analytics decisions are taken blindly and resources are allocated without truly understanding where they’re needed. Good data analytics should help support and drive decision making – helping us to improve our communications and the experiences we offer to our audiences, service users and community.  

At this seminar we’ll explore how we can develop a healthy data culture, including the best ways to collect, analyse and share truly useful insights with your team and wider organisation. Topics we will cover include:

  • Data analytics – who owns it? Can it be centralised, shared and applied to business development?
  • Data in context: what should we be measuring and why?
  • Data-driven decision-making: how to ask the right questions and find actionable insights
  • Reporting: how to share data in appealing and meaningful ways
  • Tips for building a healthy data-culture
  • Examples of the best data-led campaigns and how they worked
  • Data analysis for charities with minimal resources
14.00 - 14.20
14.20 - 14.25

Adeela Warley
CEO, CharityComms

Why is data so important?

A lack of data analysis is an ongoing threat to the sector while good analytics can reframe the conversation and provide the insights necessary for data-driven approaches, strong digital strategies and better decision making. In our opening talk, Stacey will discuss just why data is so important and offer us a snapshot of the charity sector’s challenges and opportunities in this area.

Stacey Kelly-Maher
digital projects officer, CharityComms

Building a healthy data culture

In his talk, Mark will share how Street League has used data to transform the charity’s services and communications around impact, including the role of culture and infrastructure in this process. He will offer his advice and top tips for how you can nurture a healthy culture that thrives on data. He will share Street League’s data pillars and demonstrate how they keep them central to the ethos of the charity.

Mark Sheehan
data and insight manager, Street League

14.55 - 15.20
Make best use of data in low-resource settings

Is your charity sitting on a tonne of data that it isn’t using? Do you feel you don’t have enough time or specialist knowledge to make best use of your data? Or perhaps you don’t know where to start when you have no budget. In this talk, DataKind UK’s executive director, Giselle Cory, will offer her advice and top tips for how charities can start to make the best use of data even without a big budget.   

Giselle Cory
executive director, DataKind UK

Optimising results using metrics

Do you have lots of rich data but struggle to understand how it fits with your organisation’s wider strategy? Is your organisation slow to review digital marketing data in the context of the fast-moving digital landscape and therefore unable to make real time changes to digital products and campaigns? In this case study talk, Martin will share how World Vision is using marketing analytics to make decisions and shape campaigns. He’ll tell us what numbers are important for decision making and offer a simple framework for you to take back to the office to help you optimise your results.

Martin Campbell
director of innovation and strategy, World Vision

How sharing and using open data can help us solve problems

360 Giving supports organisations to publish data in an open, standardised way and helps people to understand and use the data in order to support decision-making and learning across the charitable giving sector. In his talk, David will explore the value of open data and how it can help our sector to solve problems together. He will share practical examples of problems and also how data has helped to find the solutions – demonstrating what is possible once you have built an ecosystem of people who regularly use and share data.

David Kane
data scientist, 360 Giving

Embedding fairness, lawfulness and transparency into data analytics

Charities have many ways of creating a relationship between supporters and a cause. Nearly all of them will involve personal data and makes data protection for charities a unique challenge. Rowenna will talk about embedding fairness, lawfulness and transparency into data analytics projects and systems, by applying the GDPR requirement for ‘data protection by design and by default’. She’ll cover DPIAs and legitimate interests assessments and also the sorts of questions that need to be asked before, during and after analytics.

Rowenna Fielding
data protection lead, Protecture


Adeela Warley
CEO, CharityComms

Who is this for?

This seminar will suit anyone interested in how to make the best strategic use of their data. There will be talks suitable for a range of budgets.

Have a question about the content? Please get in touch with Emma. Have a question about the event in general? Please get in touch with Vanessa.

Live broadcast – book your place

If you’re a CharityComms member you can join this seminar virtually via our private Periscope broadcast. Perfect for members based outside of London or for those who can’t get away from the office. To watch the live broadcast, please book your place. Once you’ve booked your place you’ll receive a booking confirmation email with further information about the live broadcast and what you need to do.