This event took place on 22 June 2023 and all registered delegates will be sent direct access details for the recordings. Please only book your place here if you missed the event the first time round.
AI is becoming an integral part of our daily lives. So, how is it changing the game in the world of charity communications?
AI offers charity marketing and communications professionals, a wide range of tools and capabilities to help analyse data, automate processes, produce content and create more personalised experiences. But there are serious ethical considerations and possible pitfalls to consider too.
At this seminar we explored:
- The different types of AI and how charities are using them to supercharge comms
- How AI can help you to create content
- The ethical considerations and possible pitfalls of using AI
- Network with peers – your chance to discuss your AI experiences with others
With expert speakers and practical tips aplenty, you’ll leave with new ideas and knowledge to help you start implementing, or better utilising, AI in your own charity communications.
Welcome
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Housekeeping
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Exploring the transformative potential of AI In this talk, we’ll explore the transformative potential of AI on charity communications. You’ll hear about how artificial intelligence is revolutionising communications, amplifying impact and reshaping how charities engage with their supporters. From using generative AI to develop content, to deploying intelligent chatbots, automated response systems, and using AI-powered analytics tools to monitor media coverage and predict coverage – join us to explore the tools, innovative applications, and untapped opportunities that AI represents.
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Peer exchange: a problem shared is a problem halved, so they say. There’s always an inspiring mix of experience and knowledge in the room at our events. This is an opportunity to share your AI experiences and challenges with your peers. We recognise that not everyone likes to learn like this, so we’ll also offer a short reflection exercise for anyone who would rather not join discussions. | |
Panel discussion: how charities are using AI - benefits, pitfalls and ethical considerations In this discussion, you’ll hear directly from charities, and those working with charities, about how they are practically using AI in their communications. We’ll consider the many benefits as well as the pitfalls and ethical considerations of their use. You’ll leave with ideas and inspiration for how you can implement AI responsibly and effectively in your charity.
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Close
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Adeela Warley 
Vanessa Weddell 
Phil Dearson
Irina Mirkina
Jed Chapman
Jonathan Tanner