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Planning and vision setting

Social Media Network

16 January 2020

January is the perfect time for you to consider your social media planning and vision setting for 2020.

We started the session with a practical vision setting exercise to help delegates frame up their thoughts and intentions for the year that lies ahead for themselves and their teams. Speakers from charities both large and small then shared their experiences of planning for the year. Delegates also had the opportunity to hear from the Social Media Network Steering Group on how they plan for key external moments of the year. We finished the day with a hot potatoes round, in which delegates shared a burning question or problem with the group and left with possible solutions.


How to plan for a great 2020 start – Beatriz Martinez, social media manager, Anthony Nolan

Our colourful approach to social media – Michael Younger, marketing campaigns and publicity coordinator, Rainbows Hospice for Children and Young People

Planning for key external moments of the year – Rachel Elson, digital marketing manager, The Children’s Society,
Richard Ward, social media manager, RNLI and Joseph Downie, social media manager, Friends of the Earth – Social Media Steering Group 

Further reading resources

Guide: Meaningful engagement: do you need a social strategy? – Lisa Clavering, fundraiser, freelance

Top tips: How to write an effective media strategy for your charity – Ben Matthews, director, Empower

Top tips: Building a content plan using keyword research – Damon Rutherford, SEO, PPC, UX Lead, freelance

About the Social Media Network

This networking group looks to address a gap for strategic and professional development of social media leads working in charities and not-for-profit organisations.

Each meeting will offer a safe space for members to chat about working in charity social media, with the focus of discussions on strategy-led topics. This is a space to learn together and share best practice, challenges, successes and inspiration with your peers.

Attending the Social Media Network events is free and exclusive to CharityComms organisational and individual members (charities only).

In between events, stay in touch with your peers via the Facebook Group CharityComms Social Media Network.

These events are for professionals who have strategic social media as the core function (over 50%) of their role working in charities.

If you’d like to be one of the first to hear about these events, please contact our events team to be added to the mailing list.

If you’re interested in presenting at a future event or joining the steering group, please contact Vanessa for more information.