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Social Media Network: Being bold and managing risk

Social Media Network
Available On-Demand

Free and exclusive to CharityComms members (charities only).

Booking terms & conditions

Attend event

This event took place on 28 June 2022 and all registered delegates were sent direct access details for the recordings. Please only book your place here if you missed the event the first time round. 


Being bold on social media while managing risk is a tricky combination. Whether it’s a reaction to a live issue or trend, or a planned piece of work, being bold with your social media can have big rewards. But it also comes with big risks – no one wants a PR nightmare, a drop in income, or to irrevocably damage their charity’s reputation.

How can you manage those risks to help you deliver creative, bold and brave social media content? In this session, we’ll hear from charities who are being bold on social media while managing risk, and we’ll discuss what we can learn from the private sector too.

Welcome

Vanessa Weddell 
head of events, CharityComms

Housekeeping

Mandy Cheng
events manager, CharityComms

Quickfire Inspiration

In this quickfire talk, Matt will share some inspirational examples of charities and businesses being brave and bold on social media. What can we learn from them and how can it inspire our own social media work?

Matt Collins 
managing director, Platypus Digital

How a rebrand can give your social media a bold voice

Possible is a climate action charity which empowers the public to become part of climate solutions. This session will explore how a rebrand helped this small charity find its voice. Possible developed their social media output during a period of rapid growth in the organisation, adopting a bold voice to talk about climate. We’ll also hear how Possible is managing risk on social media while being bold.

Russell Warfield 
head of communications, Possible

Ro Rawat 
communications officer, Possible

Breakout discussions

We’ll use breakout rooms for some much needed peer-to-peer discussions. 

Interview: Meg Green, CoppaFeel!

As the UK’s first and only breast cancer charity for young people, CoppaFeel! is on a mission to ensure that all breast cancers are diagnosed as early as possible. Whilst breast cancer is the most common cancer in the UK, a quarter of young people aren’t aware they could be affected. The charity aims to educate, encourage and empower young people to get to know their bodies and check regularly by using humour and positivity to talk about serious stuff in a proactive and empowering way. 

We’ll sit down with CoppaFeel! Social Media Manager Meg Green to hear how they’re being bold and managing risk on their social media channels.

Meg Green
social media manager, CoppaFeel!

Close

Vanessa Weddell 
head of events, CharityComms


About the Social Media Network

This networking group looks to address a gap for strategic and professional development of social media leads working in charities and not-for-profit organisations.

Each meeting will offer a safe space for members to chat about working in charity social media, with the focus of discussions on strategy-led topics. This is a space to learn together and share best practice, challenges, successes and inspiration with your peers.

Attending the Social Media Network events is free and exclusive to CharityComms organisational and individual members (charities only).

In between events, stay in touch with your peers via the Facebook Group CharityComms Social Media Network

If you’d like to be one of the first to hear about these events, please email events@charitycomms.org.uk  to be added to the mailing list.