Being bold on social media while managing risk is a tricky combination. Whether it’s a reaction to a live issue or trend, or a planned piece of work, being bold with your social media can have big rewards. But it also comes with big risks – no one wants a PR nightmare, a drop in income, or to irrevocably damage their charity’s reputation.
How can you manage those risks to help you deliver creative, bold and brave social media content? In this session, we’ll hear from charities who are being bold on social media while managing risk, and we’ll discuss what we can learn from the private sector too.
11:30-11:32 | Welcome
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11:32-11:35 | Housekeeping
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11:35-11:50 | Quickfire Inspiration In this quickfire talk, Matt will share some inspirational examples of charities and businesses being brave and bold on social media. What can we learn from them and how can it inspire our own social media work?
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11:50-12:05 | How a rebrand can give your social media a bold voice Possible is a climate action charity which empowers the public to become part of climate solutions. This session will explore how a rebrand helped this small charity find its voice. Possible developed their social media output during a period of rapid growth in the organisation, adopting a bold voice to talk about climate. We’ll also hear how Possible is managing risk on social media while being bold.
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12:05-12:20 | Breakout discussions We’ll use breakout rooms for some much needed peer-to-peer discussions. |
12:20-12:45 | Interview: Meg Green, CoppaFeel! As the UK’s first and only breast cancer charity for young people, CoppaFeel! is on a mission to ensure that all breast cancers are diagnosed as early as possible. Whilst breast cancer is the most common cancer in the UK, a quarter of young people aren’t aware they could be affected. The charity aims to educate, encourage and empower young people to get to know their bodies and check regularly by using humour and positivity to talk about serious stuff in a proactive and empowering way. We’ll sit down with CoppaFeel! Social Media Manager Meg Green to hear how they’re being bold and managing risk on their social media channels.
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12:45 | Close
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Vanessa Weddell 
Mandy Cheng
Matt Collins 
Russell Warfield 
Ro Rawat
Meg GreenAbout the Social Media Network
This networking group looks to address a gap for strategic and professional development of social media leads working in charities and not-for-profit organisations.
Each meeting will offer a safe space for members to chat about working in charity social media, with the focus of discussions on strategy-led topics. This is a space to learn together and share best practice, challenges, successes and inspiration with your peers.
Attending the Social Media Network events is free and exclusive to CharityComms organisational and individual members (charities only).
In between events, stay in touch with your peers via the Facebook Group CharityComms Social Media Network
If you’re a charity, and there’s a topic you’d like to discuss or if you’d be interested in speaking at a future event, please email Vanessa.
If you’d like to be one of the first to hear about these events, please email events@charitycomms.org.uk to be added to the mailing list.