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Social Media Network – Integrating social media into user journeys

Social Media Network
Available On-Demand

Free and exclusive to CharityComms members (charities only).

Booking terms & conditions

Attend event

This event took place on 9 March 2022 and all registered delegates were sent direct access details for the recordings. Please only book your place here if you missed the event the first time round. 

This on demand event is free and exclusive to CharityComms members.

If you are a CharityComms member, you can watch these presentations for free by clicking ‘attend event’ above and registering your details. You will automatically be sent the link to the video and the password. Contact us if you have any problems accessing the videos.

If you aren’t a CharityComms member, why not consider becoming a member? 

User journeys are helpful tools if you want to maximise the time that your audiences and target audiences spend with your organisation’s comms channels. Mapping user journeys can help you:

  • better integrate social media across the entire organisation’s comms plans
  • meet team goals
  • drive activity for a range of products, services, fundraising and resources

Join us for a fascinating session with Empower who will share top tips on how to integrate social media into user journeys. We’ll also take you through a facilitated exercise, and there will be plenty of time for peer-to-peer discussions too! 


Vanessa Weddell 
head of events, CharityComms


Mandy Cheng
events manager, CharityComms

Creating cohesive user journeys from social media - key considerations, top tips and tools

Creating cohesive user journeys from social media through to your other digital touchpoints is always a challenge, as there are lots of different considerations converting everything from user segmentation to landing page design through calls to actions. In this session, we’ll be looking at some of the key considerations, top tips and tried and tested tools to help make your organisation’s social media user journeys as cohesive and compelling as possible, ensuring a buttery-smooth experience for your social media supporters from beginning to end – and beyond!

Ben Matthews 
director, Empower

Facilitated exercise

Vanessa Weddell 
head of events, CharityComms

Peer-to-peer discussions

We’ll use this time for some much needed peer-to-peer discussions in breakout rooms.


Vanessa Weddell 
head of events, CharityComms

About the Social Media Network

This networking group looks to address a gap for strategic and professional development of social media leads working in charities and not-for-profit organisations.

Each meeting will offer a safe space for members to chat about working in charity social media, with the focus of discussions on strategy-led topics. This is a space to learn together and share best practice, challenges, successes and inspiration with your peers.

Attending the Social Media Network events is free and exclusive to CharityComms organisational and individual members (charities only).

In between events, stay in touch with your peers via the Facebook Group CharityComms Social Media Network

If you’re a charity, and there’s a topic you’d like to discuss or if you’d be interested in speaking at a future event, please email Vanessa.

If you’d like to be one of the first to hear about these events, please email  to be added to the mailing list.