This event took place on 24 May 2023 and all registered delegates will be sent direct access details for the recordings. Please only book your place here if you missed the event the first time round.
You’ve put together what you think is the perfect paid social media ad – but do you know how will it actually perform? With the right strategy and clear sense of your audience, you might get a big return on investment. But without real world testing, you won’t be able to make data driven decisions about what actually works. In this engaging session, we discuss testing paid social media advertising – the value of A/B testing, creative testing, and more!
Welcome
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Testing paid social media ads with our audiences, from young people to legacy supporters National Deaf Children’s Society have a variety of audiences, including deaf young people, their families, professionals and supporters, so paid social media advertising is important to ensure the right messages are sent to the right people. In this session, Melissa shares two case studies from two very different audiences: using Instagram ads to identify key topics important to deaf young people and Facebook ad testing to increase legacy supporters.
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Q&As with Melissa Skinner, NDCS | |
How to test Facebook ads for your charity What’s the secret to Facebook advertising success? Lots of testing. Facebook ads can help you find new donors or campaigners. But to find and convert these supporters at the lowest cost, you need to reach the right audience with the right text, imagery and framing. Testing unlocks these vital insights. In this tip-filled talk, Dani shares more onion’s learnings from years of testing Facebook ads for charities of all sizes. You’ll get actionable ideas on how to find which ads work best for your charity.
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Reflection time | |
Close |
Susie Wright
Melissa Skinner 
Danielle BoobyerSponsored by:
more onion is a digital mobilisation agency. We work exclusively with progressive non-profits to deliver high-impact communications, campaigns and fundraising through both our expert consultancy and our powerful mobilisation platform, Impact Stack.
We won’t just follow a brief to deliver what you’ve asked for; whether it’s engagement actions, supporter journeys or lead generation, we’ll work collaboratively with you to understand and deliver what you need.
We have trained hundreds of charity professionals in campaigning and fundraising skills and supported the digital transformation of multiple teams. Since 2008 we have delivered over 1000 projects for clients across Europe, including award-winning work.
About the Social Media Network
CharityComms’ Social Media Network is a group for professionals working in social media in UK charities and not-for-profits.
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