This first North West Regional Group explored trends and case studies from the charity and commercial sector.
Rick Guttridge, managing director of Smoking Gun PR shared his thoughts about social media from the perspective of heading up a commercial agency and shared his insight into current digital trends and developments. He also considered what charities can learn from the corporate sector and gave some of his social media top tips.
Sarah McNally, press and social media officer at The Lesbian and Gay Foundation shared her insights on internal training, managing risks and measuring engagement on social media.
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