Organic search is on the move. So too is organic social. How should (and can) charities respond to these constantly changing landscapes?
Google Ad Grants offers charities and NGOs a fighting chance to campaign in unique and competitive areas. While paid social offers something similar, yet quite different.
Phil McMinn, head of Google Grants and Jonny Grum, head of social media marketing at Torchbox, discussed how to use these two marketing channels to plug the gaps in organic traffic, and highlighted how a combined organic and paid approach can complement each other.
Will Howells, head of digital at Terrence Higgins Trust, shared how they’re getting the best from Google Grants and how they’re using Facebook’s advertising platform.
Michael Keating, digital communications manager at Samaritans, discussed their experience of using pay-per-click (PPC) and AdWords for a mix of marketing, fundraising and service provision purposes, as well as what they’ve found from using social advertising.
About the South West Networking Group
The South West Networking Group is a network of comms professionals working in UK charities and not-for-profit organisations in the South West of England and Wales.
Meeting three times a year in Bristol, each event focuses on a different comms topic with presentations, group discussions and networking. These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.
If you’d like to be added to the South West Networking Group mailing list please contact Sarah Cutress.
If you’re interested in sponsoring the South West Networking Group, presenting at a future event or joining the steering group, please contact Harriet Smith.