Helping your comms hit the mark with your audiences

South West networking group
6 February 2020

We all know how important it is to have the right message, for the right audience, at the right time, and using the right medium too. But how do we ensure that all of our communications are hitting the mark and appealing to our audiences?

We heard from charities who are hitting these marks regularly, and delegates learned helpful tips and insights too. We came away knowing more about how to tailor your communications and evaluate how well they are working for your audiences. The afternoon included practical elements too – including a session on developing audience personas.

Presentations

Want to improve your communication and meet your charity objectives? Then focus on the user. Ollie Francis and Becky Taylor, user experience design, Deckchair

  • You can see notes from Ollie’s and Becky’s presentation here.

Turn user needs into actionable tasks – Ollie Francis and Becky Taylor, user experience design, Deckchair

  • You can see notes from Ollie’s and Becky’s presentation here.

CharityComms Resources

Resources

Article: Prompting Behaviour Change: getting to grips with audience – Claire Everett, head of marketing, Time to Change

Article: Audience insight on a budget – what three charities have learnt – Sarah Fitzgerald, director, Self Communications

Article: How MQ put audience-centred design at the heart of new research service launch – Kathryn Excell, head of digital, MQ: Transforming Mental Health


About the South West networking group

The South West networking group is a network of comms professionals working in UK charities and not-for-profit organisations in the South West of England and Wales.

Meeting three times a year in Bristol, each event focuses on a different comms topic with presentations, group discussions and networking. These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.

If you’re interested in presenting at this event (or at a future event) or joining the steering group, please email Vanessa.