Giving power to your stories through visual storytelling
In an era where comms is increasingly centred around imagery, the pressure is on to create compelling visual stories that connect with your audience. Whether you’ve got budget to play with or you’re working on a shoestring, we’ll be looking at how we can harness these opportunities to do justice to the stories we’re telling.
In this session, we heard from charities that use visual formats to share the stories of the people they support and champion the work they do. We also considered how you we make the most of visuals and create authentic, powerful comms at our organisations.
Resources:
Working with storytellers: ‘It’s never our story to tell, it’s theirs’ – Hayley Tomkinson, stories manager, Anthony Nolan
Case studies, photos and films can be personal data under GDPR too – Cath Drake, Communications consultant, Cath Drake Communications
#SeeTheMiracle – live digital storytelling from Sightsavers – Julie Jenner, senior media and ambassador liaison officer, Sightsavers
Presentations:
Capturing authentic imagery at Together for Short Lives – Emma Dixon, communications officer, Together for Short Lives
Embarking on a collaborative project to create an interactive garden tour – Hannah Sweetman, digital and web manager, Penny Brohn UK
- Video recording: Watch the video of Hannah’s presentation (exclusive to CharityComms members, email Sarah Cutress for the password)
Providing a platform for users to tell their own stories through home video – Fiona Cromwell, marketing officer, Designability
About the South West Networking Group
The South West Networking Group is a network of comms professionals working in UK charities and not-for-profit organisations in the South West of England and Wales.
Meeting three times a year in Bristol, each event focuses on a different comms topic with presentations, group discussions and networking. These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.
If you’d like to be one of the first to hear about these events, please email Sarah Cutress to be added to the mailing list.
If you’re interested in presenting at this event (or at a future event) or joining the steering group, please email Sarah Cutress.