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South West Regional Group: The art of storytelling

South West networking group

5 February 2016

Great storytelling is a powerful way to bring a brand to life. It can communicate your organisation’s work and impact in a way that inspires audiences to take action – whether your message is fundraising, volunteer recruitment, myth-busting or policy influencing.

At this seminar, Mile 91 gave an introduction to the art and science of storytelling; explored the ingredients that make a great story; and shared techniques for building relationships with services teams to ensure there is a regular supply of stories from the grassroots of your work to the outside world.

The RNLI followed with a session exploring how powerful imagery has helped tell its story; how to overcome internal challenges around trust and ethics; how other people are telling their story for them; and how they adapt their story and retain brand values using emerging platforms and channels.


Stories: the spine tingle, the science and the systems
Alex Vernon, associate, Mile 91

Telling your story through social media
Nathan Murray and Lauren Hockey, social media content officers at RNLI

About the South West Regional Group

This group is a network of comms professionals working in UK charities and not-for-profit organisations in the South West of England and Wales.

Meeting three times a year in Bristol, each event focuses on a different comms topic with presentations, group discussions and networking.These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.

Please contact Vanessa Weddell if you’d like to be added to the South West Regional Group mailing list.