Stats that matter – what should you really be measuring?
Communicators are under pressure to demonstrate that their activities are effective, to show impact and prove return on investment.
This interactive workshop gave delegates the opportunity to find out how to identify the KPIs that matter to their organisations.
Joe Barrell, director of The Eden Stanley Group
Elizabeth Drakulich, senior insight analyst, Christian Aid
Beth Granter, digital consultant (data and analytics), Brilliant Noise
Ammar Haider, web analyst, Periscopix
Matt Collins, social media consultant, Charity Chap
Norma Gerrard, marketing manager – donor recruitment and Sarah Vickery, marketing manager – donor development and acquisition, RSPCA
Namrata Chowdhary, international communications adviser, Cause Impact
Peter Curtis, insight director, National Trust