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Stats that matter – what should you really be measuring?


23 April 2014

Communicators are under pressure to demonstrate that their activities are effective, to show impact and prove return on investment.

This interactive workshop gave delegates the opportunity to find out how to identify the KPIs that matter to their organisations.


Tweets from the event.

Joe Barrell, director of The Eden Stanley Group

Elizabeth Drakulich, senior insight analyst, Christian Aid

Beth Granter, digital consultant (data and analytics), Brilliant Noise

Ammar Haider, web analyst, Periscopix

Matt Collins, social media consultant, Charity Chap

Norma Gerrard, marketing manager – donor recruitment and Sarah Vickery, marketing manager – donor development and acquisition, RSPCA

Namrata Chowdhary, international communications adviser, Cause Impact

Peter Curtis, insight director, National Trust