Great storytelling is a powerful way to bring communications to life and engage audiences. It’s not a new skill, but research suggests it can help brands communicate a clear narrative in the face of media fragmentation.
Other research indicates storytelling is ever-more important in an era of increased public scrutiny, where storytelling can give brands a feeling of authenticity and credibility.
At this seminar we heard from Kirsty Kitchen, senior consultant at Amazon PR, Judith Barnard, director of strategic communications at Sightsavers, Jo Graham, research director at nfpSynergy and Nigel Taylor, marketing communications director at Canon EMEA.
Specialists in PR & communications for the voluntary and public sectors
What’s in a story?
Kirsty Kitchen, senior consultant, Amazon PR
How Winesi got his sight back
Judith Barnard, director of strategic communications, Sightsavers
The role of research in storytelling
Jo Graham, research director, nfpSynergy