Tailor-made communications

Wales networking group
21 May 2019
13.30 - 16.30
CharityComms members / corporate partners*: free
Non-member charities: £30+vat
Non-member corporate/public sector: £60+vat

This venue is wheelchair accessible.

Booking for this event will open March 2019.

Yr Hen Lyfrgell
Working Street
The Hayes
Cardiff
CF10 1BH

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No matter how compelling our message, a one-size-fits-all approach to communications risks leaving some people out. Do you know how accessible your communications are? How can we rethink our comms to reach as wide an audience as possible?

In this session, we’ll look at different ways to overcome the barriers that might stand between your messages and the people you’re trying to reach, from tips and ideas for making your communications more inclusive, and ways you might need to adapt or rethink your approach to reach a niche or specialist audience.

Sponsored by

On the agenda

13.30 - 14.00
Registration
14.00 - 14.05
Welcome and introduction
14.04 - 14.35
Easy read communications

Easy read is an accepted method of making communications which are accessible to people with intellectual or learning disabilities. Karen will talk you through their Easy read approach, and explain how it can help you design comms which are more accessible to people with low literacy levels too. There’ll also be a short practical exercise (so bring a pen and paper/laptop/tablet).

Karen Warner, information services manager, Learning Disability Wales

Laura Griffiths, accessible information officer, Learning Disability Wales

14.35 - 14.50
See differently

From braille to text-to-speech software, large print to screen magnifiers, people with visual impairment use a range of tools to help them access information. Elin and Ffion will talk through some tips and guidance to help you make sure that people with sight loss aren’t missing out on your messages. 

Elin Haf Edwards, external affairs manager, RNIB Cymru
Ffion Lewis, communications manager, RNIB Cymru

14.50 - 15.05
Discussions
  • How does your organisation currently cater for audiences with special needs?
  • What will you apply from what you’ve learned today?
15.05 - 15.25
Networking break
15.25 - 15.55
Talking PANTS to different audiences

Since 2013, the NSPCC’s underwear rule campaign has been helping parents talk to their children about personal safety in an age-appropriate way. Stephen will talk through how the NSPCC applied audience insight and expertise to develop messages and materials that worked for parents and children, and, over time, adapted the campaign for specific audiences, including schools, parents of children with disabilities, and fundraising.

Stephen Nutt, senior marketing and communications manager, NSPCC

15.55 - 16.20
Group discussion
  • Who are your organisation’s key target audiences?
  • How do you apply that to your communications?
  • Have you run specific comms campaigns, or adapted versions of comms campaigns to reach specific audiences?
16.20 - 16.30
Summary and close
16.30 onwards
All welcome to continue discussions at the pub

About the Wales Networking Group

The CharityComms Wales Networking Group brings together charity comms professionals based in Wales. Each event focuses on a different comms topic with guest presenters, group discussions and networking.

The events will give you the chance to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The network is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.

This group is led by Jess Day, digital strategist at more onion along with the Wales Network steering group.

  • Vicki Spencer-Frances, Cowshed
  • Chris O’Brien, RSPCA Cymru
  • Angharad Jones, Play Wales
  • Katie Chapelle, Action on Hearing Loss
  • Bran Devey, Hub Cymru Africa 

If you’re interested in speaking at an event or if there are any topics you’d love to discuss, please get in touch with Jess.

To be added to the Wales Networking Group mailing list please email Sarah Cutress

You can also stay in touch with charity communicators in Wales through the Comms 3 Cymru Facebook group – message the admins (Jess and Bran) to request to join with a note of your role or connection with the sector.


About Cowshed

Cowshed is creative PR agency delivering fully integrated campaigns, for clients we love and causes we believe in. We work with some of the UK’s largest charities including Comic Relief, The National Trust, Women’s Equality Network and National Adoption Service. 

We want to continue working with organisations making a huge impact across the UK and are delighted to support CharityComms for the third year running. Please do get in touch by email, call 02920 789 321 or visit the Cowshed website to find out more.

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