The Challenges of Building a Brand in Multiple Countries

Seminar
10 March 2010
14:30 - 16:30

Speakers included:

Lisa-Maree David, deputy head of marketing, Department For International Development

 

Lisa talked about the development of the UK Aid brand to raise awareness of DFID and the UK government's role in fighting global poverty.

Download UK Aid's presentation

Julia Flynn, Oxfam International

Julia discussed the process of Oxfam International's creation of an international brand and communications strategy, including the challenges faced and where the strategy is leading the organisation.

You can read Vicky Browning's account of the seminar here