The evolution of social media – what does the future hold?
The social media landscape is constantly changing. The why, what, where, when and how are drastically different today than they were 10 years ago. So, what might the next 10 years look like?
With issues around lack of trust, illegal use of data, hidden algorithms, advances in technology, changes in user’s engagement – to name just a handful – it’s a tricky one to know. And with companies like Lush and Wetherspoons choosing to move away from their social media channels, it makes us question whether this is a progressive shift we should be exploring too or a dangerous, potentially detrimental, move for a brand.
During the afternoon we had presentations and discussions exploring the changing role of social media and what the future may hold. We also had a healthy debate on whether we should give it all up and abandon our social media channels entirely…
- Article: Do you still believe in social media? Bertie Bosrédon, independent digital consultant, freelance
- Guide: A wellbeing guide for comms professionals – Kirsty Marrins, copywriter, trainer and consultant, freelance
- Article: Use your ‘pack’: Harnessing the power of your supporters on social media – Tom Lillywhite, founder, pack.org
What might the future of social media look like? Tony Wright, head of creative strategy, Eight & Four and Marie Faulkner, senior social media manager, Marie Curie
About the Social Media Network
This networking group looks to address a gap for strategic and professional development of social media leads working in charities and not-for-profit organisations.
Each meeting will offer a safe space for members to chat about working in charity social media, with the focus of discussions on strategy-led topics. This is a space to learn together and share best practice, challenges, successes and inspiration with your peers.
Attending the Social Media Network events is free and exclusive to CharityComms organisational and individual members (charities only).
In between events, stay in touch with your peers via the Facebook Group CharityComms Social Media Network.
These events are for professionals who have strategic social media as the core function (over 50%) of their role working in charities.
If you’d like to be one of the first to hear about these events, please email Lauren to sign up to the mailing list.
If you’re interested in presenting at a future event or joining the steering group, please contact Vanessa for more information.