The evolution of social media – what does the future hold?

Social Media Network
12 September 2019
14:30 - 17.30
Free and exclusive to CharityComms members (charities only). These events are for professionals who have strategic social media as the core function (over 50%) of their role.

Friends of the Earth
1st Floor
The Printworks
139 Clapham Road
London
SW9 0HP

This event is now fully booked. Please contact Lauren to be added to the waiting list. 

The social media landscape is constantly changing. The why, what, where, when and how are drastically different today than they were 10 years ago. So, what might the next 10 years look like?

With issues around lack of trust, illegal use of data, hidden algorithms, advances in technology, changes in user’s engagement – to name just a handful – it’s a tricky one to know. And with companies like Lush and Wetherspoons choosing to move away from their social media channels, it makes us question whether this is a progressive shift we should be exploring too or a dangerous, potentially detrimental, move for a brand.

Join us for an afternoon of presentations and discussions exploring the changing role of social media and what the future may hold. We’ll also have a healthy debate on whether we should give it all up and abandon our social media channels entirely…

On the agenda

14.30 - 14.45
Registration and refreshments
14.45 - 14.50
Welcome
14.50 - 15.05
Social media – more than broadcast

How can you make the case for social media to be at the heart of engagement for your charity? It’s probably already moving that way as people ask more and more niche questions via your social channels.

At the BHF they’ve built social stewardship into all of their major campaigns and look to increase the level of supporter care they can offer on social before signposting, sometimes taking a radically proactive approach!

Managing social means more than just being the gatekeeper of your social channels. It is an increasing part of your remit to turn your staff and supporters into advocates and if possible influencers! Athar will cover some of the simple tricks and tools they use to do this.

Athar Abidi, head of social media, British Heart Foundation

15.05 - 15.35
Group discussion: More than broadcast - stewardship, advocacy, influencers, events, groups, messenger…
15.35 - 15.50
What might the future of social media look like?

Social media platforms are evolving and introducing new functionality at such a rate, that it’s sometimes hard to keep up and know what to do with it all. In this short session, we’ll look at the latest updates across each major platform, what’s around the corner and how charities can best make use of these new opportunities.

Tony Wright, head of creative strategy, Eight & Four

Marie Faulkner, senior social media manager, Marie Curie

15.50 - 16.20
Group discussion: The future of social media
16.20 - 16.30
Refreshment break
16.30 - 17.10
Debate: Shall we abandon our social media channels?

In light of Lush and Wetherspoons choosing to move away from their social media channels, we’ll be having a debate around whether this is a smart move or a dangerous decision, if it could turn into a trend, and what this might mean for charities. Panellists include:

  • Rich Ward, social media manager, RNLI
  • Marie Faulkner, senior social media manager, Marie Curie

Are you strongly for or against this? Get in touch with Harri about joining the panel.

17.10 - 17.30
Networking
17.30
Close

Booking your place

These events are for professionals working in charities who have strategic social media as the core function (over 50%) of their role. Please only book if this rings true with your role – thank you.


About the Social Media Network

This networking group looks to address a gap for strategic and professional development of social media leads working in charities and not-for-profit organisations.

Each meeting will offer a safe space for members to chat about working in charity social media, with the focus of discussions on strategy-led topics. This is a space to learn together and share best practice, challenges, successes and inspiration with your peers.

Attending the Social Media Network events is free and exclusive to CharityComms organisational and individual members (charities only).

In between events, stay in touch with your peers via the Facebook Group CharityComms Social Media Network.

These events are for professionals who have strategic social media as the core function (over 50%) of their role working in charities.

If you’d like to be one of the first to hear about these events, please email Lauren to sign up to the mailing list.

If you’re interested in presenting at a future event or joining the steering group, please contact Vanessa for more information.