The pace of change can feel especially daunting when your job is to communicate with the public about good causes. But the most successful charities really understand who they’re speaking to and continually evolve their engagement strategies to create great audience experiences.
This conference explored insights, strategies and techniques to help your charity better get under the skin of its current and non-established audiences, helping you to produce effective, future-proofed communications strategies that drive engagement and real-world action.
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Presentations
Safeguarding trust with our audiences
Rezina Chowdhury, insight and planning manager, marketing directorate, Public Health England and Aliya Mirza, research manager, Ipsos MORI
The tech trends shaping the future of engagement
Matt Haworth, co-founder, Reason Digital
1a. Audience-centred strategy: why and how?
Tracy Griffin, director of marketing, fundraising and communications, Scope, and Joe Barrell, director and Sarah Fitzgerald, consultant, Eden Stanley
Download a copy of The Right Wavelength report – designed to equip charity communicators with the ‘whys and hows’ of audience-centred strategy
1b. Developing a channel plan – workshop
Paul Gill, head of digital engagement, Oxfam
1c. The science of social: how to be relevant to a sceptical audience
Ellie Moore, senior engagement strategist, Don’t Panic
1d. Putting young people at the heart of marketing campaigns
Marnie Winter-Burke, senior digital marketing officer and James Barker, associate head, digital engagement, NSPCC
2a. If it’s broken – let’s fix it: finding new ways to engage
Reuben Turner, creative partner, Good Agency
2b. Using insight to inform UX and new modes of engagement
Daniel Gray, digital engagement manager, WaterAid
2c. Bursting the bubble – reaching beyond established audiences
Michael Laffan, digital and marketing manager and George Gurr marketing executive, British Lung Foundation
2d. Warm up cold audiences online
Matt Collins, managing director, Platypus Digital
3a. Push or pull
Tracey Pritchard, executive director of engagement, Prostate Cancer UK
3b. A user-centred design approach to creating insight-driven campaigns: the Movember experience
Ellen O’Donoghue, director, health promotion, Movember Foundation
3c. Developing a multichannel content strategy: lessons from BBC and Red Bull
Michi MacLennan, head of digital and innovation, The Air Ambulance
3d. Internal and external audiences: developing a strategy to engage hearts and minds
Alina O’Keeffe, engagement manager, Sands, the stillbirth and neonatal death charity
4a. Embedding and applying audience insight
Caroline Ledger, strategy and change communications lead, Macmillan Cancer Support, and Selina Fox, director and Ali Percy, research associate, Randall Fox
CharityComms workshop: Embedding and applying audience insight – ideas generated
4b. Social, political and economic trends you need to know about
Michele Madden, managing director, nfpSynergy
4c. GDPR – an opportunity for engagement and growth?
Kavya Kaushik, product manager, Sage Publishing and Daniel Fluskey, head of policy and external affairs, Institute of Fundraising
Magic Matters
Roger Lawson, consultant, Roger Lawson Consulting
Tweets from the day