Tone of voice: creation and implementation

Creatives Group
7 May 2014

A distinctive written and spoken voice, united with your visual identity, can give your communications real power, allowing your audience to recognise, identify, trust and remember you.

Donna Tipping, integrated communications project manager at the RNIB, shared her knowledge and experience of creating and applying tone of voice guidelines following RNIB’s recent brand refresh. Breakout discussions allowed delegates to share their own experiences with peers of what has and hasn’t worked and why. 

Resources

Donna Tipping, integrated communications project manager, RNIB