Tone of voice and copywriting
Striking the right tone of voice is essential to tying your organisation’s comms together and breathes life into your copywriting.
In this two-part session, we looked at how the Huntington’s Disease Association developed and maintains its tone of voice, having brought it to life through a rebrand. This was followed by a copywriting session, covering some of the different key styles of writing and some hints, tips, and ways of working to save time and improve the end result.
Bringing tone of voice to life at the Huntington’s Disease Association – Beth Taylor, formerly senior communications manager, Huntington’s Disease Association and Katie Brewin, freelance public relations, communications projects manager, editor and copywriter at Katie Brewin Communications
Every word counts – Katie Brewin, freelance public relations, communications projects manager, editor and copywriter at Katie Brewin Communications
About the North West Networking Group
The North West Networking Group is a network of comms professionals working in UK charities and not-for-profit organisations in the North West of England.
Meeting three times a year in Manchester, each event focuses on a different comms topic with presentations, group discussions and networking. These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.
If you’d like to be added to the North West Networking Group mailing list please email Sarah Cutress.
If you’re interested in sponsoring the North West Networking Group, presenting at a future event or joining the steering group, please email Sarah Cutress.