Tone of voice and copywriting

North West networking group
22 January 2019
13.30 - 16.00
CharityComms members / corporate partners*: free
Non-member charities: £30+vat
Corporate/public sector*: £60+vat

This venue is wheelchair accessible.

Friends Meeting House
6 Mount Street

M2 5NS

Attend event

Striking the right tone of voice is essential to tying your organisation’s comms together and breathes life into your copywriting.

This two-part session will include a case-study where we’ll look at how the Huntington’s Disease Association developed and maintains its tone of voice, bringing it to life through a rebrand. We’ll then have a copywriting session, covering some of the key different styles of writing and some hints, tips, and ways of working to save time and improve the end result. This will be followed by a short exercise where you’ll get to give it a go yourself.


13.30 - 13.45
Registration and refreshments
13.45 - 13.50
13.50 - 14.40
Bringing life to tone of voice at the Huntington's Disease Association

Undergoing a rebrand can create a great opportunity to revisit and revamp your organisation’s tone of voice. In the first half of the session, we’ll hear from Beth and Katie on how the organisation carved out an authentic and flexible tone of voice during its rebrand. They will also explore how this went on to prompt the need for a new website and the steps the organisation took to weave the tone of voice into the delivery of its web content.

Beth Taylor, senior communications manager, Huntington's Disease Association

Katie Brewin, communications and PR consultant

14.40 - 14.50
Refreshment break
14.50 - 16.00
Copywriting workshop

Katie will kickstart the session with an intro on copywriting, editing and commissioning, along with tips on how to save time and improve the end result of the content you create.
We’ll then break into groups for an exercise where you’ll have the opportunity to put these lessons into practice and work alongside your peers to create some compelling copy for your organisation.


About the North West Networking Group

The North West Networking Group is a network of comms professionals working in UK charities and not-for-profit organisations in the North West of England.

Meeting three times a year in Manchester, each event focuses on a different comms topic with presentations, group discussions and networking. These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.

If you’d like to be added to the North West Networking Group mailing list please email Sarah Cutress.

If you’re interested in sponsoring the North West Networking Group, presenting at a future event or joining the steering group, please email Robyn Lewes.

Attend event