Video can be a powerful way to capture and engage people's attention and tell the story of your cause. Video is predicted to account for over 80% of consumer internet traffic by 2020, and with the growth in social and mobile video consumption, that increase looks set to continue.
But video content can be expensive to produce, and harder to update than images and text – tech, and skills can feel like real hurdles to making the most of this vital medium. In this meeting, attendees got tips and advice from the experts on what works (and what doesn't), shared experiences and challenges with their peers, and enjoyed a hands-on workshop to get up, running and confident, recording and editing video on a mobile phone.
Overview presentatation – importance of video, trends, principles
Matt Callanan, founder, We Make Good Happen
How Tenovus Cancer Care uses video in its comms
Andy Murphy-Williams, digital content producer (storyteller), Tenovus Cancer Care
- Check out Tenovus Cancer Care's YouTube channel
- This is the software Andy uses at Tenovus Cancer Care
- Here’s a cheesy, but good, tutorial on how to use the software (there are loads on YouTube if you ever get stuck
- Some great free music. Remember that you need to properly attribute if you use any of it, I always send an email as well to make sure. Some of the free music will have restrictions that mean that the artist will be allowed to monetise your video. YouTube has some pretty good royalty free music to.
- Here's Andy's website
National Trust's April Fool's video
Stacey Oliver, campaign manager, Cowshed
About the Wales Networking Group
Meet charity comms professionals based in Wales at these meetings in Cardiff.
Each event will focus on a different comms topic with guest presenters, group discussions and networking.
The events will give you the chance to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The network is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.
This group is led by Jess Day, digital strategist at more onion. If you’re interested in speaking at an event or if there are any topics you’d love to discuss, please get in touch with Jess at firstname.lastname@example.org.
To be added to the Wales Networking Group mailing list please email Robyn Lewes.
Cowshed was set up in 2014 by Vicki Spencer-Francis to use her 20 years’ experience to make a big difference to people’s lives. We are campaign specialists that deliver fully integrated campaigns, for clients we love and causes we believe in. We want to work with organisations who share our passion for making a difference. If that’s you, please do get in touch by email, call 02920 789 321 or visit the Cowshed website to find out more.